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<?xml-stylesheet type="text/xsl" href="http://community.brandrepublic.com/utility/FeedStylesheets/rss.xsl" media="screen"?><rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" xmlns:wfw="http://wellformedweb.org/CommentAPI/"><channel><title>Marketing Forum</title><link>http://community.brandrepublic.com/forums/43.aspx</link><description>Post your questions and answers on marketing here.</description><dc:language>en</dc:language><generator>CommunityServer 2007 SP2 (Debug Build: 20611.960)</generator><item><title>SixChannels answers Why Double Opt-In Database is Important</title><link>http://community.brandrepublic.com/forums/thread/42722.aspx</link><pubDate>Wed, 22 Apr 2009 07:26:17 GMT</pubDate><guid isPermaLink="false">0f8ed6bf-041d-4f2c-bb76-9560b958a575:42722</guid><dc:creator>Mark nevins</dc:creator><slash:comments>0</slash:comments><comments>http://community.brandrepublic.com/forums/thread/42722.aspx</comments><wfw:commentRss>http://community.brandrepublic.com/forums/commentrss.aspx?SectionID=43&amp;PostID=42722</wfw:commentRss><description>&lt;p&gt;&lt;a href="http://sixchannels.blogspot.com/" title="SixChannels Blogspot" target="_blank"&gt;SixChannels&lt;/a&gt; says Database marketing is key of success for the Sales &amp;amp; Marketing department of any industry or company. We
all know how difficult to make a brand image of company in this
competitve market. If we are using a opt-in datbase than there will be
not much problem but what if after using the opt-in database we are
getting spam complaints. This can ruin the brand image of company &amp;amp;
also the credibility.&lt;br /&gt;&lt;br /&gt;For this reason, we strongly recommend only sending permission-based email, also known as opt-in email. &lt;b&gt;Double Opt-In&lt;/b&gt;&lt;b&gt; Database Marketing&lt;/b&gt; 
can be an extremely effective way to increase visitor-to-sale
conversion rates, build strong relationships with your customers, and
turn your one-time buyers into lifetime product evangelizers who
recommend your organization to everyone they know.&lt;/p&gt;&lt;p&gt;&lt;a href="http://www.sixchannels.com/listservices/HR-Executive-Lists.asp" title="SIxChannels Recommends spam free email marketing" target="_blank"&gt;SIxChannels Recommends spam free email marketing&lt;/a&gt;&lt;a href="http://www.sixchannels.com/listservices/HR-Executive-Lists.asp" title="SixChannels Recommends spam free email marketing " target="_blank"&gt; &lt;/a&gt;for the best ROI &amp;amp; brand building in this online field only than one could improve his / her business to Himalayan heights. Opt in email lists for email campaigns helps the lead generation process a lot, just think of the response rates if it is Double Opt-In Database. I am sure it will do wonders to promote the products using email campaigns as an effective tool&lt;/p&gt;&lt;p&gt;&lt;a href="http://sixchannels.wordpress.com/" title="GO for Spam free database varified digitally double time"&gt;&amp;nbsp;Advantages of Spam Free Double Opt-In Database - SixChannels&lt;/a&gt;&lt;/p&gt;&lt;p&gt;1 .The best out of the email campaigns using such lists one could get&amp;nbsp;&lt;/p&gt;&lt;p&gt;2. Reputation management of such companies lasts for ever.&lt;/p&gt;&lt;p&gt;3. Helps in retaining old clients as repeat business rate will be better&lt;/p&gt;&lt;p&gt;4. With your clients success your business too will reach top class level&lt;/p&gt;&lt;p&gt;5. Once you maintain good service badge as very good list provider you will get referred clients&amp;nbsp;&lt;/p&gt;&lt;p&gt;6. Never ever you will be considered as a spammer or your website will get block list &lt;/p&gt;&lt;p&gt;&amp;nbsp;&lt;br /&gt;&lt;/p&gt;</description></item></channel></rss>