Marketing Forum

Re: End of the line for BT family?

Alastair Duncan — Wed, 16 Jul 2008 21:40:08 GMT

are they just staying together because of the children?

Re: End of the line for BT family?

jezwaspsrule — Wed, 16 Jul 2008 13:34:53 GMT

Indeed

Re: End of the line for BT family?

joe thomas — Wed, 16 Jul 2008 13:33:19 GMT

I'm a peasant

Re: End of the line for BT family?

jezwaspsrule — Wed, 16 Jul 2008 13:16:33 GMT

Not sure but that dreadful oaf John Prescott claimed that 'we are all middle class now'. And if he's right then there perhaps there is something wrong with being one of its members.

Personally I'm upper class

Re: End of the line for BT family?

Sean Ruttledge — Wed, 16 Jul 2008 13:10:42 GMT

Jim tigersrule:

What's wrong with being middle-class then??

There's no such thing anymore

Didn't John Major tell you we lived in a CLASSLESS SOCIETY ?

Re: End of the line for BT family?

jezwaspsrule — Wed, 16 Jul 2008 12:16:18 GMT

and what's wrong with being English?

Idiots

Re: End of the line for BT family?

Ed Kemp — Wed, 16 Jul 2008 12:10:47 GMT

What's wrong with being middle-class then??

Re: End of the line for BT family?

joe thomas — Wed, 16 Jul 2008 12:06:12 GMT

very good point mr lee

Re: End of the line for BT family?

Jeremy Lee — Wed, 16 Jul 2008 12:04:36 GMT

absolute tosh - in that case AMV should resign the account and hand it to the BBC or the COI to do one of their minority box-ticking exercises on the campaign

Re: End of the line for BT family?

joe thomas — Wed, 16 Jul 2008 12:04:23 GMT

yes, a BT family in a caravan park would go down very well

Re: End of the line for BT family?

Louise Kennedy — Wed, 16 Jul 2008 11:56:32 GMT

They're too middle-class, middle-England, middle of the road. BT are right to ditch them, they need to remedy their bulky traditional telco image with some new ideas

Re: End of the line for BT family?

Jeremy Lee — Tue, 15 Jul 2008 09:12:52 GMT

'YOU'RE NOT MY DAD'.

I hope Adam had that shouted at him as the kids stamped up the stairs

Re: End of the line for BT family?

Richard Hayter — Tue, 15 Jul 2008 07:47:00 GMT

Relating BT's services to family life might be the right strategy, but does it need to be executed using the same white, middle class home? It's not like the ads link up to produce a story any more (now the kids have accepted their new Dad). Maybe using different family groups for each story may make BT a bit more inclusive.

Re: End of the line for BT family?

Sean Ruttledge — Mon, 14 Jul 2008 18:19:05 GMT

A poor imitation of the Bisto family with a modern day disfunctional twist

The kids will end up with ASBO's he'll "COME OUT" and admit to a sordid affair with his transgender boyfriend, she'll enter a 2 year court battle for unfair dismissal when the ladyboy in the menage a trois impregnates her rendering her useless to her employers...etc

Meanwhile.... elocution lessons in the Mumbai call centre will have very little impact leaving BT customers struggling to understand "Patrick" Ghandi and "Patrick" struggling to understand their regional dialect like 'appen seethee

Re: End of the line for BT family?

Sean Ruttledge — Mon, 14 Jul 2008 18:14:08 GMT

Jim tigersrule:

What happened to the Nescafe couple in the end then?

Gareth Hunt made a WANKER GESTURE, shaking 3 types of coffee bean in his fist at the posh bird and she kneed him in the grollies