Advertising Forum

Re: Are ads becoming more offensive?

romme sharma — Tue, 14 Apr 2009 12:01:09 GMT

Ya i am completely agree about the ads. its true that adds are becoming more offensive.... Like when i was searching about portrait painters. i have seen more of the adds on the list.....

Re: Are ads becoming more offensive?

Eliska Dobson — Tue, 28 Oct 2008 09:26:03 GMT

I agree with this statement. Ads are ot what they used to be. Marketers are trying to create ads that are different and stand out. This reults in very bold and sometimes offensive adverts. These make me really annoyed and create a negative attitude towards the brand. Like Herbal Essences Shampoo adverts. The shampoo range is actually very nice, but I would never buy it because of the stupid adverts.

What happened to the nice tasteful adverts?!

Re: Are ads becoming more offensive?

lap lace — Sun, 15 Jun 2008 16:58:31 GMT

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RE: Are ads becoming more offensive?

steve ryan — Wed, 14 May 2008 10:53:59 GMT

There are certain companies behind these ads - who are ugly inside. If you have ever worked for one - you would know. Look at some of the bully boy ads on the BBC. If you dig around long enough and hard enough, they come back to a few ugly monster companies - who are rotten and ugly inside.

RE: Are ads becoming more offensive?

Audio Android — Thu, 08 May 2008 17:12:15 GMT

:-) heh

RE: Are ads becoming more offensive?

George Parker — Thu, 08 May 2008 16:29:30 GMT

Never forget George Orwell's definition of our screwed up biz... "Advertising is the rattle of a stick in a swill pail!" Bloody marvelous!

Cheers/George

RE: Are ads becoming more offensive?

David Petherick — Tue, 06 May 2008 15:04:54 GMT

Ads are becoming more offensive. So are the people who complain.

And there's a new literacy in the art of complaining in the Uk, which is arguably a good thing, but I do suspect there are a higher proportion of w*nkers with too much time on their hands.

So we should complain more - about dull ads.

RE: Are ads becoming more offensive?

Audio Android — Mon, 05 May 2008 14:15:30 GMT

As Graeme says - demographics. It's actually quite hard to comment, without knowing what kind/groups of people are so offended, they have to register complaints. - Certainly in England there's a strong feeling amongst "baby boomers" and above - that some classic English decency is dying/dead - and I think theyre pretty p*$$ed about that.

(Obviously because of the TV medium - when you market to Youth, for instance - all age groups are exposed.)

On the other hand, in general - you can push and push taste boundaries, and things are gonna snap - from time to time.

RE: Are ads becoming more offensive?

Louise Kennedy — Fri, 02 May 2008 13:08:29 GMT

Yeah. We're becoming an increasingly unshockable culture and so ads have to really push the boundaries of taste and decency sometimes to get real cut-through. Although one persons offensive poster is another person's source of hilarity, so having your knuckles wrapped by the ASA may not be a completely bad thing. Your brand is in the limelight, it may not be wholly positive, but it's brand awareness generation nevertheless

RE: Are ads becoming more offensive?

Janet Belmot — Thu, 01 May 2008 16:27:24 GMT

I TOTALLY agree - we're moving in the right direction but we need to cause a LOT more offence if we want to start shifting products.

Get yards ahead of the timid idiots by harnessing Stockholm Syndrome to really offend/imperil your target market. I've spelt it out for you on my BR blog: http://www.brandrepublic.com/blogs/showpost/64c03d4d-0946-4fdb-b79b-8ad64bdf965a/

RE: Are ads becoming more offensive?

Arya Djoehana — Thu, 01 May 2008 10:56:54 GMT

This maybe gettingclose to conspiracy theory. With the exception of the one from the department of health, it is possible for lousy competitors to find an excuse to say that this ad is offensive and to mess the promotional campaign.

RE: Are ads becoming more offensive?

Richard Hayter — Thu, 01 May 2008 08:29:38 GMT

No, they're not more offensive. It's more like the public of Britain are more likely to find offence in just about everything.

RE: Are ads becoming more offensive?

SEAN RUTTLEDGE — Wed, 30 Apr 2008 16:59:01 GMT

Why don't these numpties find a worthy issue to bitch about, like starving children in Darfur, Ethnic cleansing in the Balkans? Human Rights abuses in China ? Child labour in India ?

Just how small minded is this nation of ours?

FFS !

RE: Are ads becoming more offensive?

Jacquie Bowser — Wed, 30 Apr 2008 14:39:28 GMT

Perhaps? No ads really stick in my head so i'm absolutely useless at comparing the ads on TV now to the ones playing 10 years ago...

RE: Are ads becoming more offensive?

Susan Billinge — Wed, 30 Apr 2008 14:09:04 GMT

It's the ad industry just doing their job - but they could be a little more sensitive to the time their ads go out and where they appear. The fish hook ad used to be up on the billboards outside Waterloo Station, it's pretty gruesome and I didn't think that location was right. But on TV and between the right programs, why not?