Advertising Forum

Re: What's your verdict on Airport Trucks?

Eliska Dobson — Tue, 28 Oct 2008 16:20:17 GMT

Actually, I really like the ad. It is stylish, is good quality and looks great. The choice of song is perfect. It is definitely better than the stupid gorilla advert. I really didn't like that one at all. What did you think of that one?

Re: What's your verdict on Airport Trucks?

piet miller — Sat, 14 Jun 2008 10:29:43 GMT

It's expensive rubbish. That's what you get when you have 1 great idea (the drumming monkey, actually something we've seen before but excecuted in a great way. Just like the bouncing balls, done by Lettermaqn 10 years ago but redone in a great way ) but you need a campaign.

RE: What's your verdict on Airport Trucks?

Lisa Cadwallader — Sun, 27 Apr 2008 09:35:13 GMT

i needed to watch gorilla again.

i only needed to see trucks once.

RE: What's your verdict on Airport Trucks?

Victor — Thu, 24 Apr 2008 08:34:46 GMT

was going really well until the bags started dropping off the truck then I thought its an ad for T5 - Oh dear oh dear

RE: What's your verdict on Airport Trucks?

Double Ambitious — Fri, 04 Apr 2008 13:09:50 GMT

I can safely say that THAT is the coolest thing I've seen all week...and I see lots of cool stuff

RE: What's your verdict on Airport Trucks?

Under Employed — Fri, 04 Apr 2008 08:53:07 GMT

will this do:

http://www.youtube.com/watch?v=viuzv8o5Iv0

RE: What's your verdict on Airport Trucks?

Double Ambitious — Fri, 04 Apr 2008 08:32:22 GMT

I'd love to race a stoat in a painted truck

RE: What's your verdict on Airport Trucks?

Under Employed — Thu, 03 Apr 2008 16:55:26 GMT

Here's a thought: Stoats & weasels driving the trucks. Juan can have that one for his bottom drawer.

RE: What's your verdict on Airport Trucks?

Pete Robinson — Thu, 03 Apr 2008 14:28:37 GMT

My humble opinion. The Gorilla advert worked because it was unexpected and original (and Phil Collins is the friend of everyone's Mum and Dad).

This advert whilst visually beautiful and audio inspired fails to deliver the brand message and differentiation in a packed market place Cadbury's were attempting to achieve.

In short it would be original and impactful if it was not for its predecessor, unfortunately it is now watered down by being a bit of a gimmic.

A vicitm of its own success -

RE: What's your verdict on Airport Trucks?

CHRISTOPHER BETLEY — Thu, 03 Apr 2008 12:34:43 GMT

Completely underwhelmed.

RE: What's your verdict on Airport Trucks?

Double Ambitious — Thu, 03 Apr 2008 11:22:50 GMT

What does seem to have happened though is that the BACC has had a go and the TV edit we're all seeing has been castrated of any excitment. They now need to get an online version knocking around quick which was the original edit

RE: What's your verdict on Airport Trucks?

Under Employed — Thu, 03 Apr 2008 11:16:53 GMT

Don't know about that, but I made it into the Holy Pages of Campaign today; one fewer of life's ambitions to chase...

RE: What's your verdict on Airport Trucks?

Vernon Molestrangler — Thu, 03 Apr 2008 11:01:57 GMT

RE: What's your verdict on Airport Trucks?

Double Ambitious — Thu, 03 Apr 2008 10:06:22 GMT

You are the diva of dancers

RE: What's your verdict on Airport Trucks?

Under Employed — Thu, 03 Apr 2008 10:02:22 GMT

I don't dance.

But I am enjoying Derek's purple prose.