Advertising Forum

RE: Campaign IQ: Has Adam & Eve got it right?

N CHRISTIE — Tue, 29 Jan 2008 20:39:15 GMT

What happened to the Adam and Eve blog on Brand Republic? It seemed to last only about a day before disappearing without trace. Is this an ill omen for the agency's future or is the blog still going in some obscure and elusive bit of brand republic that I can't track down?

RE: Campaign IQ: Has Adam & Eve got it right?

R R — Mon, 21 Jan 2008 10:04:37 GMT

It doesn't call for so much speculation either. Esp. when you have not seen their work..

RE: Campaign IQ: Has Adam & Eve got it right?

James Walters — Fri, 18 Jan 2008 10:33:16 GMT

What is in a name? Which industry do you work in RR? A name is everything. It is part of the brand.

RE: Campaign IQ: Has Adam & Eve got it right?

Hal Clarke — Fri, 18 Jan 2008 10:28:31 GMT

Checkout Adamandeve.com - America's number one adult website. This agency is hardcore.

RE: Campaign IQ: Has Adam & Eve got it right?

Richard Hayter — Thu, 17 Jan 2008 17:14:58 GMT

Time will tell (he said, stating the bleedin' obvious). Their client-centric model may work, but the acid test is whether they can win new business, keep clients happy, make work that's effective and win awards. just like the rest of us. Their advantage is that they do have some very very talented people behind the venture, like Hurrel & Dawson and Red Brick Road.

RE: Campaign IQ: Has Adam & Eve got it right?

R R — Thu, 17 Jan 2008 12:38:54 GMT

Whats in a name? Get over it baby, let them start first. Its just a selling proposition, are you buying it

RE: Campaign IQ: Has Adam & Eve got it right?

Gordon Macmillan — Thu, 17 Jan 2008 10:18:10 GMT

Would you Adam & Eve it? Did they really think through the pitfalls of this name? The headline possibilities are endless should things not go to plan. Agency crashes out of Eden? A&E on critical list? It's difficult to know whether to send a crash cart or a bottle of bubbly.

Campaign IQ: Has Adam & Eve got it right?

Campaign Magazine — Thu, 17 Jan 2008 09:25:44 GMT

The new agency's got a strange name and an ambition to shake-up the industry with a broader, cross-discipline, collaborative approach to creative ideas generation. Is it a winning formula?