Advertising Forum

Who wants half my salary?

timo klaarenbeek — Fri, 20 Nov 2009 17:04:01 GMT

Half a salary for free? There must be a catch and yes there is. Get me a permanent job as either a Group Head or Creative Director in London and I will pay you half my monthly salary for two months. To keep things interesting, I will not work for less than £60k per year. I don’t mind if you push one of your directors out of the window. I don’t care if you threaten to take your multi million account elsewhere and yes, sucking up to the board to get me the position is allowed. No matter who you are this is your chance to make sure you have the funds to spend next summer on a tropical island. To help you get started, please find some work samples and my cv on www.halfmysalary.com. Oh, and there’s another catch. The money I’m talking about is half my net monthly income. Yes I know... I should have been an account handler. But don’t let that stop you… Good luck! Timo

Post Office

A Different Hat — Fri, 20 Nov 2009 11:03:41 GMT

New blog on http://community.brandrepublic.com/blogs/adifferenthat/default.aspx

Varied Visual Volume

Mark Lightowler — Thu, 19 Nov 2009 13:22:02 GMT

Brands benefit from stoytelling and there are great learnings from music in making these stories even more memorable. Power Branding at http://tiny.cc/N1HwM

mbbs in ukraine

dore 0008 — Sat, 14 Nov 2009 10:24:17 GMT

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Shock tactics in ads

Rachel — Thu, 22 Oct 2009 15:00:35 GMT

What are your thoughts on shock tactics used in ads? Do they help to achieve the companies objectives?

Mad Men - your verdict

brandrepublic.com — Wed, 28 May 2008 11:29:18 GMT

The first series of BBC Four's award winning and critically acclaimed 'Mad Men', the provocative US drama about the ad industry in 60s America ended on Sunday.

And the BBC has announced the series will return to BBC Four for the second season, which is set to debut in the US in July.

Did you enjoy the first season? Will you be tuning in for the next series and what kind of developments would you like to see Sterling Cooper get to grips with in the second series?

Do you work at an agency - is sexism, drinking, racism, adultery, and smoking still part of the work culture?

Project Management

hal jordan — Tue, 03 Nov 2009 22:49:51 GMT

Hi guys,

I was wondering if anyone knew of any project management web applications, that also deal with client management, and billing+scheduling, and are affordable?

Thanks

Do online banner adverts still work?

Andrew Long — Wed, 09 Jan 2008 17:12:08 GMT

Cast your mind back 5 years and it seems that people were clicking on online banner ads for fun! - not anymore. Why is this?

Does the banner now fall undr the term of 'traditional media' or is it just a little tired.

I have been running and uploading banner adverts for online companies for around 10 years and there seems to be a definite shift in the way people look at banner advertising these days.

It now seems that static banners with simple messages actually create better responses than complicated animations.

Any thoughts?

Banner Advertising - the changing face of this online advertising format

Love the new Paul Whitehouse hairdresser ad?

Dre McRoudy — Fri, 16 Oct 2009 11:16:39 GMT

Wasn't sure about Aviva's ad series with Paul Whitehouse as a goth and the one as a silver surfer. But loving the new one as a hairdresser. What do others think?

Positioning -Haiku Poetry Small but perfectly formed Communication!

Mark Lightowler — Thu, 15 Oct 2009 20:30:56 GMT

At a birthday party last night my friend Phil, asked if I had heard of Haiku (Japanese poetry) storytelling. I hadn’t but it sounded really interesting. It’s a poem or story told in 17 syllables broken up in to 3 lines (in English) or groups of 5, 7 and 5 syllables. There are lots of rules to this effective writing skill, the basics are here. Look at this posts title again if it were Hiaku it would look some thing like this. Haiku Poetry Small but perfectly formed Communication! It’s not elegant or even Haiku but I really like the simplicity it forces you to create. You can use this technique to write the premise for your story or brand and shows that often more is less in communication. Can you write your brand communication stripped down like this and if people really understand it why would you use more. Here is a proper Haiku: An old pond! A frog jumps in- http://newbrandstories.wordpress.com/

One of the biggest loads of crap I ever read...

sue turner — Thu, 01 Oct 2009 10:59:51 GMT

Read about an academics view regarding the standardisation of cigarette packaging and her mangling of brand theory. http://news.bbc.co.uk/1/hi/magazine/8282579.stm

Creative thinking within Advertising...

Vicky Harrop — Thu, 08 Oct 2009 09:00:00 GMT

The main skill in advertising is creative thinking, is that all that matters? (in regards to design skills)

Print ads discussion

R R — Wed, 21 Nov 2007 13:30:27 GMT

Why don't print ads get discussed at Brand republic?

Using News Feeds vs Banners

Roger A — Fri, 21 Nov 2008 11:48:36 GMT

Hi -

I'm trying to figure out the best way to push specific offers online. Does anyone have any experience with use of news feeds versus banners?

The argument is that messages based in a news feed is much more likely to be read and clicked on. Banners are too common and tend to be visually screened out by site visitors.

The counter argument is that banners are far more prominent / eye catching, so they are actually better at driving click through.

Don't let the recession be your edit crunch!

Andy Vee — Fri, 17 Apr 2009 14:30:55 GMT

Hi guys,

I've just finished having a series of Viral video adverts made by a company called KWIKVID based in Kent.

I wanted to let you all know that this is really the way forward to drive traffic, and to seriously reduce bounce. I've been posting my virals ALL over the place and my SEO has gone throught the roof.

Jump on board!

Regards,

Andy

Paper Based Advertising Dead By 2020 ?

Frank Lane — Wed, 29 Jul 2009 07:09:37 GMT

I recently read somwhere that paper based advertising could seriously be undersubscribed by 2010.

Having worked in that industry 10 years ago I have already noticed a sharp decline in the number of clients that express interest in magazine or press advertsing.

I would be interested to hear other people's views on this subject.

Frank Lane

Marketing Forum

Action For Ads: Sign our petition

Campaign Magazine — Tue, 03 Apr 2007 13:19:28 GMT

This is a petition launched by Campaign and backed by the Advertising Association, the IPA and ISBA. It is designed to build up a body of signatures calling for the Government to recognise the importance of the advertising industry to the UK economy and to resist further restrictions to responsible advertising. The petition will be presented to Downing Street.

How to sign our petition

Just click 'Post reply' below and type your name, job title and company or organisation.

If you see the words 'Log in to post' instead, you need to log in or register first. Membership is totally free and it will only take a minute or two to sign up. Thanks.

Got a question about the petition?

We would like to keep this thread clear for signatures, so would you please click here to post any questions you may have

Agencies cull grad intake in recession

Brand Republic — Thu, 24 Sep 2009 08:20:37 GMT

Campaign is reporting today that the number of graduates being hired by Britain's agencies is expected to drop by more than half this year. The industry normally takes on between 500 and 600 college-leavers a year. However, the IPA predicts that figures for 2009 will be around 250.

Is the industry making a huge mistake?

Looking for work experience - Can someone help me to make tea?

Andy Sharp — Wed, 23 Sep 2009 15:15:55 GMT

I would really like to find a work placement with an advertising agency. I have tried the normal routes to no avail. I think I have what it takes to succeed in advertising and if not you get someone for free whose coffee making, filling and photocopying skills are fantastic.

I am a 39 year old with no qualifications but plenty of life experience. I left school at 16 and joined the Army (not very creative i know) but i was bullied at school and realised i needed to toughen up to make ready for the cut throat world of work. Since leaving the army I worked my way up to an area manager through a mixture of guile, lateral thinking and self awareness, I also follow the adage of don't kick anyone on the way up or they'll kick you harder on the way back down again.I have been running my own business for 4 years and I now want to do something that I will enjoy not just earn a living from.

I'm very creative, I DJ at a good club standard (no I don't have a pony tail or a midlife crisis),believe me the previous industry I worked in you don't get anywhere without being creative and I also took the diagonal thinking test and scored high on both the linear and lateral thinking parts.

could anyone please point me in the right direction.

Anyone know the ad agency looking after Oriflame at the moment?

Rupert Savage — Tue, 22 Sep 2009 13:40:45 GMT

Desperatley need to find this out soon...please help me lots!!

Is there any integrity left in the advertising industry?

James Crosby — Thu, 17 Sep 2009 20:32:58 GMT

I am currently writing a dissertation on the advertising industry. I am focusing my argument on the issue of modern Britain holding constraints on creativity within the industry. I have a few areas of focus such as political aspect, social issues and morality and also how adaption's have had to be made to fit in with regulatory watchdogs and commissions.

Any thoughts on the issue will be greatly appreciated.

Top 5 places for advertising in the world

James Greeves — Wed, 01 Jul 2009 09:49:43 GMT

1. London

2. Amsterdam

3. New York

4. Sao Paulo

5. Chicago

Discuss

I love this ad...

sue turner — Sat, 05 Sep 2009 14:55:58 GMT

It's a Chanel No 5 ad from 1970. I thought, and still think, that it's profoundly evocative. The music has always stayed with me. It's what got me interested in 'this life'. How about you?

See it at http://www.youtube.com/watch?v=jMqAN0748zQ

How British is British Advertising?

Darian Watts — Wed, 22 Jul 2009 17:13:11 GMT

British advertising has been taken over by may foreign media groups. Nothing wrong with that, after all we live in an international age. But in light of the announcement of new COI pitches how do we feel that millions of pounds of British Taxpayers money could be being spent through foreign companies rather than supporting UK business? Should any government not be supporting it's own industries, especially in a recession?

Looking for a ad agency to represent our company

Mark welch — Wed, 29 Jul 2009 06:46:11 GMT

Hi - anyone there want our account - we are checkitlive.com a live streaming portal site with over 60 high quality live video streams of surf, animals and tourist sites.

We have launched in May and noy (July 09) have 795,800 page impressions per month and is growing at over 200% per month with 10 - 20 new feeds coming on line each month.

This is a fantastic oppertunity to get in on the ground floor - we are just starting to break into the US market.

Want to be involved then contact me - Mark Welch