The Drug Driving ad is genius

Andy Sharp — Thu, 24 Sep 2009 14:06:57 GMT

Does anyone agree with me that the recent Drug driving ad is genius?

In my opinion it works on two levels it hits home to parents (in particular) that persons on Ecstasy have enlarged pupils and most importantly it aids the police.

Anyone now driving a vehicle under the influence will either look away from any police car as not to show thier pupils are enlarged thus giving the police a clear indication to pull them over. alternitavely it will make the driver drive in an abnormal way, they will not want the police to pull them because it is clear the police have a way of telling that someone is under the influence.

Does the music make the ad or the ad make the music?

Alison Bishop — Fri, 28 Aug 2009 14:06:08 GMT

Apple iPod ads always used trendy, cool music in there TV ads but does the product enhance the songs status or does the uber cool music make the product sell?

I am a student from Glasgow about to start my final years dissertation about this and and feedback, thought or opinions on the subject would be appreciated :)

Ali

IGGY POP!

Steve Langstaff — Thu, 13 Aug 2009 07:50:53 GMT

Watch this fresh take on Swiftcover's ad campaign....

http://www.youtube.com/watch?v=d9fNh87Kg3I

Worst 3 adverts on TV at the moment

Nicola Lucas — Tue, 16 Jun 2009 09:27:58 GMT

1 - Savlon. It's all going fine until they inexplicably say 'which is bad news for people who like to show off their wounds to their friends' and has a boy with fake wounds. Makes no sense is utterly pointless and embarrassing.

2 - BT. Just the sound of 'Do you ever feel like your love life is blah blah blah. Shut up Adam, no one cares. and if you're going to tell a stupid soap story then at least get some consistansy in the order.

3 - Tesco. It used to be Martin Clunes, but they can't afford him anymore, now they've gone with a washed up actor from The Full Monty who looks terrible, and the premise for the ads are just to god awful to even think about. Shameful.

Just my opinion.

Read my blog

Steven Parsons — Fri, 07 Aug 2009 16:15:20 GMT

I have been writing a blog on advertising for the past couple of weeks, I want to know what people think of it. Suggestions would be great on how to improve it!

http://steven-advertisehere.blogspot.com/

Thanks,

Steven

HELP!!

Ricardo Sinclair — Mon, 27 Jul 2009 14:55:22 GMT

OK so i've started a new job with a company...and one of our tasks is to find new clients who are looking to use celebrities in any up and coming ad campaigns!

I don't know where to start!!! Has anyone got any suggestions?!??!

Is television advertising still an effective way of getting consumers?

freya graham — Tue, 02 Jun 2009 12:37:18 GMT

Is television advertising still an effective way of getting consumers? Now that we have sky and sky plus where people no longer have to sit through advert breacks but can now fast foward is it still effective in producing consumers? I also believe that people no longer sit and watch adverts they flick over and see what else is on. Do you agree? The other factor is that we now have the internet where we can catch up on programs and episodes that we have missed, it is no longer vital to be sitting on the sofa at the right time, with programs like itvplayer and 4OD which do not use as many adverts, is advertising on the television still an effective way of attracting audiences to consumer products?

Help needed: Please evaluate these car ads in my questionnaire for my study about funny ads..

Tultje — Tue, 02 Jun 2009 07:16:49 GMT

Hi there,

I'm a Business Communication student from the Netherlands searching for anyone who would like to help me out with my study by evaluating 20 cool car ads from different magazines. All you have to do is tick this:

http://enquete.let.ru.nl/nq.cfm?q=7c4f5a2f-0e65-3dee-9745-6a9df8df6615

It would help me so much! (I still need 45 people. )
TNX!!

Tultje

PLS Help me with my study by evaluating these funny car ads online

Tultje — Thu, 28 May 2009 19:14:33 GMT

Should the ASA investigate the Atheist bus campaign?

Forum Admin — Fri, 09 Jan 2009 09:54:51 GMT

The ASA has received 57 complaints and counting about the Atheist bus campaign? Should the ad watchdog investigate the campaign? Does the controversial poster ad deserve to be banned?

[Poll]

have a laugh!

voitek kowalik — Mon, 18 May 2009 17:45:28 GMT

http://www.youtube.com/watch?v=ZafKiPSf04M&feature=channel_page check this out, its not a part of the contest though, let me know what you think :)

Are you dyslexic?

CHRIS ARNOLD — Thu, 19 Feb 2009 13:03:30 GMT

Are you dyslexic? Let us know if you are dyslexic and your experience. Take a look at http://www.xtraordinarypeople.com/

Would you buy a product if Ross Kemp told you to.

Adrian Madden — Wed, 25 Mar 2009 21:11:26 GMT

Of course you would....

I' d like to see Ross Kemp used more in t.v. advertising, I know he currently spends a lot of time in Afghanistan `mucking about` with the British Army, but I believe Kemp commands a certain loyalty among the 18 - 30 U.K. male population. Boots, beans, balls and bedknobs.....Kemp could sell them all. When Kemp talks, people listen. I can see Kemp now, driving in something by Lexus, scowl on face, hands gripped on steering wheel, turning corners.....wildly and with gay abandon. He wouldn't talk in the advert.....just scowl.

I'd buy one for the nanny, wouldn't you.......

Adrian.

www.sanaerjewellery.co.uk

Is the Hovis ad the best ad of the year?

Holly Martins — Thu, 25 Sep 2008 16:07:18 GMT

I haven't seen a better ad in 2008. What do others think?

Task no 1. For business: Reinvent Advertising & Marketing!

Paul Ashby — Mon, 20 Apr 2009 10:29:30 GMT

Hopefully lessons will been learnt from the financial crisis, do not try to rebuild business on the principle that Marketing & Advertising are always right!
The words "60% of all advertising, globally is wasted" were splashed yesterday across the marketing papers. This kind of unanimity in the trade press is not coincidental. And if the likes of Unilever persist in praising “Social Media” similar losses will still be shown in the years to come!
To have any hope of repairing the damage left behind by the highly dishonest and incompetent banks, big business must first convince the majority of the population that they are really capable of fixing the problems. Not only are we trapped in the worst recession in living memory. But behind all this lurks a horror even more shocking; the entire marketing/advertising-economic model of free enterprise, rugged individualism, creative advertising and marketing is broken beyond all hope of repair.
Marketing/Advertising on which the Western world built its seeming success seems to have completely broken down. How else can one describes a situation in which all of the country's main financial institutions and many of its biggest industrial companies are effectively bankrupt and on government life-support?
The crisis triggered by September's Credit Crisis appears to have discredited many of the assumptions on which our prosperity and democracy was founded. In 1989 the world, from China and Russia to South Africa, India and Brazil, concluded that there was no serious alternative to market forces as a means of organizing productive activity. In 2009 the whole world seems to have reached the opposite conclusion — that free markets and financial incentives together with marketing & advertising, lead even the richest and most sophisticated societies to disaster.
The question we must ask today is not whether Marketing & Advertising is too big or too small, but whether it works at all.
Undoubtedly the crisis could well be the cause of an idea whose time has come, for the new model of Marketing & Advertising that we must now invent. More generally, financial regulation and macroeconomic management will surely now recognize that naive theories about "efficient" advertising/ marketing and the highly dubious claim they spawned "advertising works" were a major cause of the entire financial disaster. It will still be capitalism, but Marketing/Advertising will not try to rebuild business on the principle that "marketing and advertising are always right".
Already it appears that the Advertising industry, ably supported by Marketing, is already placing their faith on so called “Social Media”. The Internet is NOT a medium conducive to effective, accountable, advertising.
This hysteria about Social Media again reflects the problems faced by Old Advertising & Old Media, a total lack of understanding as to the real meaning of the word “Communication”.
As to Unilever we have already offered Simon Clifts a free copy of our book “Television Killed Advertising” for there he will discover ways of saving a fortune in Marketing monies as well as to how he could advertising on the Internet and elsewhere most effectively! And by the way Simon the offer still stands!
Our TAG program with $10m of research behind it is the way forward, TAG creates a “Social Media for Business” where your customers willingly become the very center of your business with stunning ROI! Interested? Contact me on paul.ashby@yahoo.com

About landmark

frank 239 — Thu, 16 Apr 2009 06:46:18 GMT

About landmark

Is Frank's dead dog ad a hit or a miss?

Forum Admin — Thu, 04 Dec 2008 10:07:33 GMT

Frank, the government drugs charity, has launched a surreal and unsettling TV commercial featuring a dead dog. Will it work on its intended audience of 15-18-year olds or just upset dogs lovers across the country?[Poll]

Do you think charity shock campaigns are acceptable?

Charlotte Robbed — Thu, 26 Mar 2009 11:38:51 GMT

I am a Media Studies student currently undergoing a research task in which I am trying to find out audience reception to shock campaigns, particularly those of Barnado's and the NSPCC. These are the campaigns I am focusing on, which received hundreds of complaints on their release:

I would be extremely grateful for any response by you; how the ads make you feel, whether they would encourage you to donate or find out more about the work the charities do, whether you feel they deserve the complaints they received, or whether you feel they are successful overall in getting across their message of preventing child abuse and child poverty. Thankyou.

Best advertising networking sites

CHRIS ARNOLD — Wed, 18 Feb 2009 01:11:28 GMT

Any suggestions - especially abroad? Any other interesting sites, please post here.

How long will people see my message?

Paul Collingwood — Fri, 20 Feb 2009 09:23:41 GMT

A normal TV advertisement last for 10 sec, how long will aerial advertisements is visible?

Just a few questions...

Jonathan simpson — Sun, 01 Feb 2009 12:01:18 GMT

Hello.

I don't really know where to post this topic so sorry if it is in the wrong place. I have been a viewer on these forums for a long time and always find other members opinions interesting on certain subjects.

I have decided to sign up to see if the members could contribute towards some input on a assignment for university involving advertising and its effects.

Underneath is a link to my survey and shouldn't take that long hopefully.

Thanks

Advertising Survey

How to sell information collected-please help!

Eddy kang — Fri, 23 Jan 2009 18:30:53 GMT

Hi,

I have an application on Facebook called Babybook. User base is 240,000 with over 30,000 unique monthly users and growing. My demographic is 90% women with 75% between the ages of 18-34. About 50% of my users are based in the UK, 18% in US and 10% in Canada.

I was told that my demographic is highly sought after in terms of consumer spending habits. I wanted to see what opportunities there were to supply companies with data collected from my users in the form of traditional surveys (or other means)? I know companies pay good money for this infomation but I'm very new to this and don't really know where to start. Do I contact companies myself? If so, would I contact Marketing Mangers?

Any help would be greatly appreciated.

-Eddy

Strange chinese Ad

tuquef bensaib — Wed, 29 Oct 2008 15:23:39 GMT

Do you think this campaign gets to the point?

(See the whole thing here:

http://www.chinese-tools.com/china/crazy/2008-10-22-chinese-anti-parkinson-advertising-campaign.html)

Rate this ad - hit or miss?

Forum Admin — Fri, 17 Oct 2008 13:37:33 GMT

Holiday Inn's latest US spot has divided the Brand Republic office down the middle.

In one camp, there are those who think it is the funniest thing since Peter Kay's 'X-Factor' spoof on Channel 4 last Sunday, while others failed to express even a wry smile.

Is the Fallon Minneapolis-created ad funny? We can't reach a verdict so we're letting you decide.

View the ad that's got Brand Republic staff in the throes of an existential crisis here.

[Poll]

Ads

The Drug Driving ad is genius

Does the music make the ad or the ad make the music?

IGGY POP!

Worst 3 adverts on TV at the moment

Read my blog

HELP!!

Is television advertising still an effective way of getting consumers?

Help needed: Please evaluate these car ads in my questionnaire for my study about funny ads..

PLS Help me with my study by evaluating these funny car ads online

Should the ASA investigate the Atheist bus campaign?

have a laugh!

Are you dyslexic?

Would you buy a product if Ross Kemp told you to.

Is the Hovis ad the best ad of the year?

Task no 1. For business: Reinvent Advertising & Marketing!

About landmark

Is Frank's dead dog ad a hit or a miss?

Do you think charity shock campaigns are acceptable?

Best advertising networking sites

How long will people see my message?

Just a few questions...

How to sell information collected-please help!

Strange chinese Ad

Rate this ad - hit or miss?