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Is Frank's dead dog ad a hit or a miss?

Last post 17 Apr 2009 8:28 AM by Anonymous. 8 replies.
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  • 04 Dec 2008 10:07 AM

    Is Frank's dead dog ad a hit or a miss?

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    Frank, the government drugs charity, has launched a surreal and unsettling TV commercial featuring a dead dog. Will it work on its intended audience of 15-18-year olds or just upset dogs lovers across the country?

    Is Frank's dead dog ad a hit or a miss?

     

    • Hit - It will make 15-18-year olds think twice about taking cocaine? (48.7%)
    • Miss - It will work on the wrong audience, i.e. dog owners and animal lovers (51.3%)
    • Total Votes: 39

  • 04 Dec 2008 10:18 AM
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    Re: Is Frank's dead dog ad a hit or a miss?

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    I do like the ad. But I don't think any ad would deter 18-year-olds. They would have to see the devastation first hand...

  • 04 Dec 2008 12:53 PM
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    Re: Is Frank's dead dog ad a hit or a miss?

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    It made me laugh. Is that wrong?

  • 08 Dec 2008 1:05 PM
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    Re: Is Frank's dead dog ad a hit or a miss?

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     Looks like one of Brass Eye's satirical spoofs.

    David Mitchell's voiceover does make it comedic.

  • 15 Dec 2008 5:59 PM
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    Re: Is Frank's dead dog ad a hit or a miss?

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    It's a good ad to look at....but come on, that isnt going to stop anyone from doing drugs!

    I think they need do something more hard hitting,show drug users the impact first hand....a tv/print ad isnt going to change anything.

    www.shibplus.co.uk

  • 09 Jan 2009 2:02 PM
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    Re: Is Frank's dead dog ad a hit or a miss?

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    Its not about stopping them from doing drugs (immediately) its about contacting FRANK. Its quite good in that respect, call FRANK and then hopefully they can be persuaded from not doing drugs by an advisor. The agency know any ad wont stop this market doing drugs. very clever strategy

  • 03 Feb 2009 9:41 PM
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    Re: Is Frank's dead dog ad a hit or a miss?

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    I disagree, I dont think it pushes people to contact FRANK at all...its a good ad to watch but I dont think it would anyone pick up the phone and call. They need some more harder hitting adverts.

    www.shibplus.co.uk

  • 31 Mar 2009 11:38 PM
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    Re: Is Frank's dead dog ad a hit or a miss?

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    i think the ad doesn't work. there's nothing so curoius to stimulate info calls...and there's nothing so sad or terrible to stop the use of cocaine among the target audience...but it's a very difficult communication to set up..
    __
    have fun at http://www.oocl.it/nonconventionaladvertising/
    __

  • 17 Apr 2009 8:28 AM
    In reply to

    Re: Is Frank's dead dog ad a hit or a miss?

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    David Mitchell's voiceover does make it comedic.

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