Brands aligned to worry

'Thousands' of brands play on worry and many create worry to exploit their solution.

Sectors you should look at first would be: Insurance / Medical / Health and Beauty/ Finance (esp debt management) / Automotive (safety).

Actually, the more I think of it, the more I reckon that you'd be hard-pressed to name any brand which couldn't be tied to direct or indirect worry in some way...

Cornflakes - healthy so help stop you worrying about dying

Club 18-30 - debauched so help you stop worrying about not getting sex

Coca cola - brings the world together so stops you worrying about being an outsider.

etc etc

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