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Are you feeling the crunch?

Last post 16 Jul 2008 12:37 PM by Peter Martin. 2 replies.
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  • 14 Jul 2008 11:18 AM

    Are you feeling the crunch?

    Reply Contact

    This week's lPA Bellwether report said companies have been cutting their marketing budgets at the fastest rate since the September 11 terrorist attacks seven years ago. Worringly, the report said the marketing economy will get worse before it gets better.

    Are you feeling feeling gloomy about the health of the industry? Have you cut budgets or is your client reigning in spend. Let us know.

    Are you feeling the crunch?

     

    • Yes - I'm starting to see signs of the worsening economy where I work (51.1%)
    • No - I've yet to see evidence of the gloomy outlook affecting my job. (25.5%)
    • Maybe - I haven't been affected but I'm feeling anxious (23.4%)
    • Total Votes: 47
    • Voting Ended: 14/09/2008

  • 14 Jul 2008 4:14 PM
    In reply to

    • Gellan Watt
    • Top 25 Contributor
    • Joined on 03 Jun 2008
    • Bournemouth, Dorset, England
    • Posts 274

    Re: Are you feeling the bite?

    Reply Contact
    Let's be honest, it's ROI or RIP! These are troubled times indeed. All we can do as an industry is keep demonstrating why it's so important to keep spending by delivering results that help our clients through the storm. That's the best, and only, justification that will wash with most marketers at this time.

  • 16 Jul 2008 12:37 PM
    In reply to

    Re: Are you feeling the bite?

    Reply Contact
    Nope. But then again, as I am promoting a site - Junkk.com - that offers consumers a way to save pennies, pounds and also the planet along with, and marketers a way to reach such a more thrifty and eco-conscious audience for their wares (inc... or... especially their packaging), things look like they might just be starting to pick up:) Now if I can just find some partners to stop me giving it all away to help the old business model along, we'll be golden as well as green.
    Firebird.com & Junkk.com
    Helping folk sell more stuff. Then helping mitigate the consequences.
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