Here's a whole bunch Sarah, feel free to get in contact - my details are at the bottom.
Use the social networks, rss feed directories, free and paid for online PR, social bookmarking and video sites. Create accounts and then use aggragator syndicator feed sites to upload to many at one go, which saves time going forward.
Whole bunch of links here for you.
http://www.mediastarz.co.uk/group/starz20 - RSS feed directories
http://www.mediastarz.co.uk/group/prstarz - Online PR and Social Bookmarking + Video syndicator feeds
For Viral distribution check these http://www.mediastarz.co.uk/group/viralstarz
Setting up Facebook groups, a Twitter micro-blog feed, Stumbleupon, Digg, Delicious etc and adding daily content, then inviting others sees audience grow and links to your site. Raising awareness with some video and making usre you add your http://www address in the first line of the summary on your YouTube etc posts will give you clickable links to your site.
Online PR is excellent for growing links, and if it's really interesting, then of course it will be picked up by other online publications and bloggers and be well worth it. PRweb's introductory offer for new accounts at $200 level gets you a discount of $60 to just $140 - it's a paid for, but well worth the money.
Of course whatever you do add an element of viral to it, so why not add a competition.
You can also, think about joining banner swap or popunder swap networks which are low cost and boost awareness and traffic.
Any help on top of this just say hi at http://www.MediaStarz.co.uk
Jon Clarke
Head of Digital - Space & Time Media
Oh, and the last thing, if you haven't already get a Google Analytics free account and add it to the site so that you can see what's working, where visitors are coming from and going, plus you can track any online media work by setting up GA Tags and Goals.
