For the first time at the Cannes advertising festival the
film Grand Prix was shared by two winners -- Fallon London's drumming 'Gorilla' and the 'Believe' viral campaign for the videogame Halo 3 on the X Box by McCann San Francisco and RSA Films.
Craig Davis, the chairman of the jury, explained the
decision: "We were confronted with a situation where we were trying to
force a decision at the expense of one piece of work.
"It's a festival and it's meant to be a celebration of extraordinary work
so we felt it was better to celebrate both and give them equal weight."
Were the judges right to share the spoils - do you buy the argument that Cannes is a celebration of creativity, not exclusivity and bragging rights?
Or was the decision a bit of a cop out, pure and simple, merely going to prove there was no outstanding candidate deserving of the prize on its own?
Were the Cannes judges right to share the spoils?
