What's your verdict on Airport Trucks?

Cadbury's has finally launched its eagerly awaited follow-up to last year's cult hit Gorilla.

The ad, called Airport Trucks, is from the same team at Fallon behind the Gorilla ad. But what do you think? Is it as good as Gorilla, better or a bit of an anti-climax?

It's a stylish piece of film, like the original "gorilla", but take away the endframe and it tells you nothing, absolutely nothing about the product it supposed to be selling. It could just as easily be for Michelin tyres, Terminal 5 or an energy drink.

Following up Gorilla was never going to be easy, not least because the ad was never written with Cadbury in mind in the first place... but nonetheless, I'm massively disappointed--there's none of the charm or wit of the previous film; no sense that the race is an indulgent treat.

My two biggest gripes with it are the choice of soundtrack--far too obvious a song--and the fact that the film shows drivers in the trucks. It would have been far more charming had it been left to our imagination as to whether the vehicles were being driven, or had taken it upon themselves to stage a race.

I was unimpressed with it over the weekend on TV. Having rewatched it on YouTube I'm still indifferent. Difficult second album and all that yes. Plus they have lost the 'what the hell is this?' factor they had with Gorilla. You know straight away it's for Cadbury and it's the follow-up to Gorilla, whereas with Gorilla no one quite knew what was going on at first such was its originality. But having said that it doesn't feel fully formed and the ending is flat. It builds up to something but that something never happens. 

Its quite funny, but no great shakes. The music I don't think is right and it lacks the impact of Gorilla. 

Gorillas in the trucks would have been cool, maybe as an end reveal.

their cool why not?

Not as good as gorilla.

not as good as the gorilla...that ad was shit.

 at least this one has a bit of fun and energy which i think is more the feeling cadburys are trying to push. the sort of thing you'd always love to do if jim could fix it for you. i know i'd like to race airport trucks down a run way.

 as long as i was in the fastest one.

the tune is kind of weak but again i think the energy it puts across wouldn't be included in something more 'cool'

It's definitely a case of DSAS (Difficult Second Album Syndrome). You have a lifetime to perfect your first and then are rushed into the second. That gorilla playing drums is a gloriously bizarre, brief-free idea that would have probably been floating around Juan Cabral's head in various forms for a good while before he managed to get it made, and made well. Then what? A matter of months to answer the self-imposed brief of following it up with something even better. Tough ask.

It doesn't feel fully formed to me. It builds up to a crescendo but then ends on a flat note. I think it could've done with some continuity with the Gorilla ad. A few people have suggested a nice idea for a reveal in which the driver of the small vehicle is shown to be the Gorilla. 

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Put a smile on my face. Job done I'd say.

No trucking good compared to the last idea.

Not impressed to be honest. In fact I've only seen it three times and it's already boring, bordering on the kind of advert which will be annoying.

They were also unlucky to release at a time when half the country hate airports.

Both adverts were utterly devoid of meaning. Their attemps to construct oblique takes on simple pleasure have only served to illustrate the incongruity of the actors and the brand. To say that toy airport vehicles engaging in some trivial race conveys the essence of basking in indulgent immediacy is a garish picture. Instead we've seen a creative effort over reach themselves and in doing so create a really disjointed image. They represent nothing more than bastardised Carling adverts which leave any critical viewer, once they've sorted through the baroche imagery (and I include the Gorila ad here) deeply unsatisfied. One can only hope that Cadburys products themselves are a little more filling.