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Is the IPA right to attack the ad industry for white, male and middle class bias?

Last post 10 Mar 2009 9:03 PM by Rosemary Anaba. 34 replies.
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  • 30 May 2008 1:36 PM

    RE: RE: Is the IPA right to attack the ad industry for white, male and middle class bias?

    As a one legged, albino, red headed, gay, Lebanese, transsexual living in the UK, I'm looking forward to recieving my job offer from BBH.

    On a more serious note, I'm sitting at my desk at my (arguably quite small) agency right now and I can count seven different ethnicities and a fairly even split of men and women. So I'm not sure if I understand what the IPA are banging on about.

    Bollocks, is correct. 

  • 22 Jun 2008 1:58 PM

    Re: RE: RE: Is the IPA right to attack the ad industry for white, male and middle class bias?

    i would have to agree (sorry to afew previous posters). The majority of people who i deal with are white and male (maybe 60%)
  • 23 Jul 2008 11:44 AM

    • A J
    • Top 500 Contributor
    • Joined on 03 Jun 2008
    • Posts 16

    Re: RE: RE: Is the IPA right to attack the ad industry for white, male and middle class bias?

    There's 15 people in my dept.

    Of those, 10 are women and 4 are, for want of a better term, 'non-white'.

    Seems reasonably balanced to me.

  • 03 Nov 2008 1:10 PM

    • Rick
    • Not Ranked
    • Joined on 03 Jun 2008
    • London
    • Posts 4

    Re: RE: RE: Is the IPA right to attack the ad industry for white, male and middle class bias?

    Will you get better insight from a black account planner? Or by researching black audiences?

    Are some people more creative because of their sex or skin colour?

    Is a man incapable of writing ads for Dove? Can a woman never win an award for Yorkie?

     

    I don't see why people working in advertising need to be more respresentative of anything.

  • 10 Mar 2009 9:03 PM

    Re: RE: RE: Is the IPA right to attack the ad industry for white, male and middle class bias?

     Hello everybody,

    This post seems to have gotten quite a few respnses! As professionals working in advertising would you advise a thirsty and determined student desperate to break into advertising to possibly look elsewhere as ethnicity might hold her back?

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