I have just completed another round of analysis with a travel client and found the conversion from a link on a social media site is three times higher than a visitor from Google Adwords and twice as high from natural search.
Do your conversions follow a similar pattern?
Thanks
Joel
agency:2 the social media agency
http://www.agency2.co.uk
agency:2 The Social Media Agency
www.agency2.co.uk
Sea Containers House, South Bank, London, SE1
0207 775 5608