Factors affecting direct mail in Europe

I am currently writing my dissertation on the factors that affect direct mail in European countries, and have included factors such as GDP, inflation, population living in rural areas, postal infrastructure, acceptance of direct mail, population increases, education etc etc......bu now need to include some proper "theory". Does anyone know of any studies that might help me, or theories of any kind which I could include? Would be very grateful for any help! :-)

Charlotte,

In repsponse to your request, I believe we can help.

I work at the Royal Mail, Mail Media Centre in Stukeley Street London.

At the MMC we carry a vast range of data & research, etc which I believe would greatly assist you in your dissertation.

Please feel free to contact me as follows in order that we can discuss and assist you in your requirements.

michael.kerstein@royalmail.com

0207-421-2253

Kind Regards

Michael Kerstein

Media Information Solutions Manager

Royal Mail, Mail Media Centre, Stukeley Street, London WC1V 7AB

 Hi,

Try here... there's something about Direct Marketing:

http://www.study-aids.co.uk/marketing/market0010.html

 Direct Mail 'end of life solution' where 80% of the carbon footprint is produced.

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And none will hear the postman's knock

Without a quickening of the heart.
For who can bear to feel himself forgotten?

W.H. Auden,

Why I think the death of Direct Mail is exaggerated. We may not write to one another and we may not want all the junk we receive but when the postman passes you by who does not feel a twinge of regret? It is always good to see the mail on the mat. True much of it is unwanted and you may ‘return to sender’, (the best option to remove your name and dispose of responsibly), but instigated by DM I have bought numerous bits and pieces, plants, wine, DVDs and big torches, it works for me and thousands more.

Now with PAS2020 and EU Landfill directives DM people have to be more responsible especially with the ‘end of life’ solution where 80% of the carbon footprint is produced.

Veridata in Chester are specialist in handling and processing returned and undelivered mail capturing relevant information and recycling, locally, all residual paper, plastic etc. We save companies shed loads of money and reduce their carbon footprint.

I'm a fan of dramas,and I like watching the show about criminal very much,especially NCIS DVDand CSI,including CSI NY,CSI Lasvegas 1-9 DVD and CSI Miami,they are all my love.Does anyone like the criminal shows?

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Charlotte

One factor you might like to consider is the 'end of life solution I do not know how it works in Europe but recent regulation here has a consequence.

Returned, unwanted and undelivered mail produces vast amounts of waste paper and 80% of the carbon footprint for a piece of direct mail is in the ‘end of life’ solution.

My company Veridata provides a specialist automated, quick turn around service for processing Returned and Undelivered Mail. This is the penultimate piece of the jigsaw for anyone sends out large mailings, catalogues, etc., it helps comply with PAS2020, Sustainable Mail, New EU regulations on landfill, and it addresses the issue of ‘producer responsibility’ that all waste paper generated is disposed of responsibly.

What are the benefits of our service? It’s friendly to the environment, cuts down  sending mail to wrong person/address, cleanses databases, saves money, mitigates fraud, and reduces your carbon footprint – all the resultant waste paper is pulped and recycled locally.

Since 1996 Veridata in Chester has provided this dedicated service to customers including one of the largest credit card Companies in the world. We have reduced their undeliverable mail by 50% and the recycled of tons of paper waste and saved them hundreds of thousands £s.

Kind regards

Tim Craig
Managing Partner
Veridata
Great Western House
The Sidings
Chester
CH4 8RD
Telephone: 01244 350700; email: tim.craig@veri-data.co.uk
Working towards ISO 14001 in 2009

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