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Campaign IQ: Has Adam & Eve got it right?

Last post 29 Jan 2008 8:39 PM by N CHRISTIE. 7 replies.
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  • 17 Jan 2008 9:25 AM

    Campaign IQ: Has Adam & Eve got it right?

    The new agency's got a strange name and an ambition to shake-up the industry with a broader, cross-discipline, collaborative approach to creative ideas generation. Is it a winning formula?
  • 17 Jan 2008 10:18 AM

    RE: Campaign IQ: Has Adam & Eve got it right?

    Would you Adam & Eve it? Did they really think through the pitfalls of this name? The headline possibilities are endless should things not go to plan. Agency crashes out of Eden? A&E on critical list? It's difficult to know whether to send a crash cart or a bottle of bubbly.

  • 17 Jan 2008 12:38 PM

    • R R
    • Top 100 Contributor
    • Joined on 03 Jun 2008
    • Posts 97

    RE: Campaign IQ: Has Adam & Eve got it right?

    Whats in a name? Get over it baby, let them start first. Its just a selling proposition, are you buying it
  • 17 Jan 2008 5:14 PM

    RE: Campaign IQ: Has Adam & Eve got it right?

    Time will tell (he said, stating the bleedin' obvious). Their client-centric model may work, but the acid test is whether they can win new business, keep clients happy, make work that's effective and win awards. just like the rest of us. Their advantage is that they do have some very very talented people behind the venture, like Hurrel & Dawson and Red Brick Road.
  • 18 Jan 2008 10:28 AM

    RE: Campaign IQ: Has Adam & Eve got it right?

    Checkout Adamandeve.com - America's number one adult website. This agency is hardcore.
  • 18 Jan 2008 10:33 AM

    RE: Campaign IQ: Has Adam & Eve got it right?

    What is in a name? Which industry do you work in RR? A name is everything. It is part of the brand.
  • 21 Jan 2008 10:04 AM

    • R R
    • Top 100 Contributor
    • Joined on 03 Jun 2008
    • Posts 97

    RE: Campaign IQ: Has Adam & Eve got it right?

    It doesn't call for so much speculation either. Esp. when you have not seen their work..
  • 29 Jan 2008 8:39 PM

    RE: Campaign IQ: Has Adam & Eve got it right?

    What happened to the Adam and Eve blog on Brand Republic? It seemed to last only about a day before disappearing without trace. Is this an ill omen for the agency's future or is the blog still going in some obscure and elusive bit of brand republic that I can't track down?
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