Cadbury's releases Queen Dairy Milk Trucks ad on YouTube

LONDON - Cadbury's sequel to its successful 'gorilla' ad, featuring a truck race set to Queen's Don't Stop Me Now, has been released onto YouTube. Watch it here.

Read: Cadbury's releases Queen Dairy Milk Trucks ad on YouTube.

I've just seen this! Is a real visual treat and think it will go down extremely well with the viewing public. People will actively pay attention when it comes on and I'm sure it will create a similar buzz that Gorilla managed. "It's like saying: 'Don't tell people you're funny; tell them the joke.' This campaign is the antithesis of the hard sell and is about delivering joy there and then." I think that quote really hits the nail on the head for this campaign. Another real winner from Fallon & Blink et al

My opinion for what its worth (not a lot!): They really missed the point in following up the gorilla ad (which had the potential to work so well as part of a series.......body-popping lions anyone?.....Oooh now I'm imaging the potential for merchandising too.....anyway, I digress). The thing which made the gorilla ad so good was the visual - that close-up of such a lifelike gorilla really demands your attention - THEN the song kicks in as an added bonus (being a popular somewhat forgotten/nostalgic hit). It seems to me that with this new ad they thought the track was the most important thing and neglected the visual. To put it in simple terms - I can watch stunts better than this on Top Gear, but where else can I watch a drumming gorilla?!? It just doesn't have "the youtube factor". No doubt it will get more attention than it deserves due to people like myself making the effort to see it in the hope it would be as entertaining as the previous advert - its not going to have the impact of that gorilla though. Also the track used is all wrong. "Something in the air tonight" worked well as its a somewhat melancholy track not often used in TV ads. "Don’t stop me now" on the other hand is your typically upbeat track I can just imagine a sofa company using - it helps the ad fade into the background noise of the TV ad break, as opposed to jolting a distracted viewer to pay attention. AND FINALLY. I've got a problem with the whole truck thing. The gorilla ad was confusing initially as it obviously has very little to do with chocolate - however, noone sells gorillas so that’s ok: When I say, 'have you seen the gorilla ad' that person knows I'm talking about the Cadbury’s gorilla (what else could I possibily be talking about!). However, this new ad looks like an ad for something to do with cars - when I now say, 'have you seen the ad with the trucks'? Its doesn't have the same effect. I would have at least had a Cadbury's truck in there! Anyway, sure many will disagree, but that’s what I think. No hard feelings. Thank you and good night.

Am I the only one who was hoping the gorilla was driving the little truck...? Guess that would be as banal as a connection to chocolate. Heh. Beautifully shot, tho.

That must have been fun to film but what the hell did it have to do with; a) The Gorilla and b) Cadburys ? I am not going to remember this advert, it wasn't entertaining nor shocking nor remarkably outstanding, It seems as if the great presence of the original 'Gorilla' advert has some what gone to Fallons head.

Just remembered that 'dont stop me now' is the trafford centres theme tune for their tv ads.... p.s i wasn't overly impressed with it either.

Honestly - I'm not a big fan from the YouTube version - but I've got a feeling it will be more of a visual feast on TV - so judgement reserved for now. Re. the concept.... as random as Gorilla, but I wanted a payoff... I wanted to see the little truck win.

It looks like a Honda Branding ad

Am I the only person in the world who thought the gorilla ad was shite?

Beautifully shot but have to agree with Candace - it would have been absolute GENIUS if the Gorilla had been driving the little truck - ah man! that would have been a moment of joy indeed!

NOW I know where all the staff from Heathrow's T5 were the other day.....

It initially struck me as a Honda advert. The concept was good - it is visually stunning, but the whole thing is not not executed well. The song choice was very staid. It does not keep the viewer interested. It left me quite bored.

It initially struck me as a Honda advert. The concept was good - it is visually stunning, but the whole thing is not not executed well. The song choice was very staid. It does not keep the viewer interested. It left me quite bored.

The Godfather part II this ain't. Foolish Fallon... you've believed the hype and now you've given us the advertising equivalent of Grease 2 - illogical, lacking in style with an over zealous soundtrack.

I seem to be in the minority of people who actually think this ad is decent! My colleagues have been slating it. It goes without saying that viewing it on TV is a much better experience than on youtube. I like the idea of the gorilla driving the mini truck in principle- would be a cheap laugh. However- making a gorilla pt 2 would demean the whole campaign I feel. Good work speaks for itself and can stand the test of time without having to make a sequel that will never live up to the 1st ad. There have been exceptions to this with the Brava/Stella ads and to an extent Guinness but I very much respect that Cadbury's/Fallon didn't take the easy/obvious option of making a gorilla the face of the brand! Still think this ad is good and is in the top 5% of ads shown at the mo!