I think Murdoch has lost the plot! You can still have a presence within Bing, Google and Yahoo without displaying all paid-for-content; you just simply offer teaser content to drive visitor traffic and then convert these into paid site registrations in order to view the full content experience \(the walled garden effect). With the majority of visitors coming from the major search engines to any website, this is such an amazing statement from him to announce this dramatic change in online strategy for his organisation. He is definitely trailblazing a bizarre idea and those that are advising him on digital strategy are on a completely different planet. What else can I say?!
