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Ricky Gervais film promoted via augmented reality first in The Times

Last post 09 Nov 2009 9:39 AM by john lush. 2 replies.
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  • 06 Nov 2009 9:37 AM

    Ricky Gervais film promoted via augmented reality first in The Times

    LONDON - The Times is running its first augmented reality campaign, as part of a sponsored supplement to promote the DVD release of the family film 'Night at the Museum 2'.

    Read: Ricky Gervais film promoted via augmented reality first in The Times.

  • 06 Nov 2009 9:37 AM

    RE: Ricky Gervais film promoted via augmented reality first in The Times

    Thats annoying, I bought the Times today in anticipation of seeing this, only to find the insert will be in tomorrows paper !

  • 09 Nov 2009 9:39 AM

    RE: Ricky Gervais film promoted via augmented reality first in The Times

    Even more annoying, having bought the times on saturday, it froze my webcam at home, and won't launch at work. This is a great pity. Its the first foray into Augmented Reality in National press and they have blown it. I'm also confused as to why they set it up to require a downlaod application, this has made the process confusing for viewers and isn't needed. I just hope this lame effort doesn't put others off from trying it.

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