LONDON - Newcastle United FC has announced that its stadium will now be known as the Sportsdirect.com @ St James' Park.Read: Newcastle United unveils new stadium name.
Hilarious. Just hilarious.
Epic Fail!
Inspired.
Newcastle made a huge boo boo with this one!
the worst example of a misguided owner of an historic and much loved brand attempting to create a brand partnership totally against the fans wishes... http://community.brandrepublic.com/blogs/chrisreed/default.aspx
Wonderful - just trips off the tongue nicely.
Sheer ignorance, driven by greed and epic stupidity. I have rarely seen such a shining example of how to alienate your customers, decimate heritage and make yourself look like a giant tit into the bargain. I ask you!
And I predict an appropriately acidic response in VIZ.
Now you're talking - maybe it could be renamed 'Sexist Sid's Stadium'? Kinda suits in so many ways...
Sue's right - Ashley is a giant tit
