Specsavers and Asda clash over logo similarities

LONDON - Specsavers is to meet Asda in court next April in a bid to stop the supermarket's Asda Opticians brand from using a logo it claims is misleadingly similar to its own.

Read: Specsavers and Asda clash over logo similarities.

The problem was the strapline not the logo. Now resolved.

It astonishes me that a business like Asda is unable to create an individual and head turning symbol without resorting to copying someone else's not very original mark. They have the pick of the UK's best agencies willing to work with them.

What astonishes me is that Asda have yielded the entry price to Specsavers where you can get a fully decent complete pair of spectacles for £25  (I wear some!) whereas they'd cost £50 at Asda. Also the two-for-one at Specsavers is better value too.) Surely part of Asda's No. 1 propostion is value and yet this clash with Specsavers shows up that the latter are generally much better value... Curious!