Guinness introduces new line and brings a world to life in latest ad

Tonight sees the launch of the latest multimillion-pound extravaganza for Guinness created by Abbott Mead Vickers BBDO.

Read: Guinness introduces new line and brings a world to life in latest ad.

Hmmm...This is remarkably like BMB's "Staff". AMV have just thrown more money at it and added a crap endline.

err, Guinness is God?? I thought it was a beer. Whatever happened to ideas in advertising?

If Iyou're a Guinness drinker, this ad should give you a warm feeling that you're doing the right thing. You're part of this. If you don't currently drink Guinness, but like the idea that you could get that warm feeling and be part of this, then you just might try it. Back in the 80s, I was turned onto Guinness because I liked the idea of being like that suave, ironic, alternative character that Rutger Hauer portrayed. Today, Guinness is more associated with rugged rugby, male bonding and the great outdoors. Not exactly sophisticated. The line 'bring it to life' isn't exactly sophisticated. But Guinness isn't 'clever' any more like it used to be. So this line does go with the territory, the audience they have and the audience they're trying to reach.

It isn't up to 'noitulove' standards, is it?

Flat

every good barmaid knows that when you pour a Guinness, you have to wait for it to die \(settle) before it can be served and enjoyed, any 'life' in it means the separation is not complete, and the punter is dissatisfied. so 'bring it to life'? really? This should have been an EDF advert - "if we could start all over again..." - would have been very moving.

So the world was brought to life entirely by enterprising men, eh? Harriet Harmful won't like it.

boring & inspired

Guinness have gone from a very ownable proposition to a very generic one. I'm sure that the aim was to go for a wider audience with something a bit Guinnless, but all they have done is produce an ad that, if you take away the end frames, could be any alcohol brand out there. AMV planning department has a lot to answer for.

This is like being served up a Guinness by a Aussie barmaid just off the plane - it's flat and lifeless. Just another one in the current line up of "Happenings' commercials that wallow in their own magnificence. It's sad that AMV has been forced to swallowed this change in direction. The truth of waiting for your pint of plain is the piece of mini heroics that separates the Guinness drinker from everyone else in the pub. That why it worked so well as a campaign.

I was hoping for some big reveal at the end which would make you go "Oh, I see...that's nice/clever/original". But no. I preferred the dominoes - it was fun and didn't depend on the audience marvelling at the CGI.

Agreed with simon, too reliant on CGI, wheres the idea?

This site makes me laugh, whenever anyone describes the creative people in the industry they always say they are "geniuses" yet whenever people review an ad 99% of you say it is shit.

Anthony. A - No one in advertising is a genius, NO-ONE. B - 99% of ads ARE shit. Anyway, back to the ad. Bring It To Life? No.