Weetabix is telling the story of a plucky jockey triumphing against adversity in a new 90-second TV ad created by WCRS. Read: Weetabix 'it's odds on for Weetabix!' by WCRS.
sweeeeeeeeet
It's certainly an old money Weetabix ad; but it absolutely works. It's long but holds your attention, silly enough to be amusing but avoiding stupidity. Great stuff.
Absolutely brilliant. Best TV ad I've seen in a long time.
I love this! Anything with a horse in it obviously but yes, it's fab.
Great work from WCRS. Just a little too late for the Campaign Big awards...is it Michael Gambon doing the stricken horse's voice?!
