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EDF sidesteps ban over 'green and British' dispute

Last post 06 Nov 2009 3:31 PM by Jean Vidler. 19 replies.
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  • 28 Oct 2009 5:14 PM

    RE: EDF sidesteps ban over "green and British" dispute

    Jim, the ASA guys need an 'Outtake-o-meter.' I'm busily patenting one as we blog, because my left hand can work independently of my right. Ruby, study advertising a bit harder; then you'll learn you don't have to state stuff explicitly to achieve the desired effect. Good luck with getting a job.

  • 28 Oct 2009 5:32 PM

    RE: EDF sidesteps ban over "green and British" dispute

    How to double glaze your house courtesy of EDF. A few years ago I switched to EDF as my bills began to strangely soar. I switched to EDF because when the salesman came round he told me they were part of Scottish Power. I have since learnt different. I was working away from home and my wife received excessive Bills. She told me "we don't use this much electricity and gas do we?" I looked at the bills, and sure enough she was right. There was a barely visible plus sign beside the amount removed from my account. Nobody had notified me, they just did it. I phoned them and told them, "I demand my money back". £1,200 later, we decided to complete the double glazing on the house to ensure the bills were no higher. I cancelled EDF and switched to Southern. The bills are cheaper, there are no invisible plus signs on the bills, and, to the best of my knowledge, they are still a British company. I just feel sorry for pensioners who are with EDF who cannot see the little plus signs. When I cancelled with EDF, I told the guy at the other end of the phone that I'd been sold the service on the strength of EDF being a British concern, keeping British people in British jobs, but just for the record, out of curiosity, can you tell me what do the letters EDF actually stand for? There was a very long silence, then he said: "Electricite de France." I said: "Merci" and "Au revoir " as they say in France.

    X
  • 29 Oct 2009 6:31 AM

    RE: EDF sidesteps ban over "green and British" dispute

    The thing that rubs me the wrong way with this whole campaign is that it's supposed to be about asking us to change our behaviours for the betterment of the environment while EDF is guilty of some pretty terrible things in that same area. A case of 'do as I say, not do as I do'? Makes it pretty hard for me to want to follow their advice. Perhaps they should consider how to better lead by example. http://www.onpointemarketing.com/

  • 29 Oct 2009 10:45 AM

    RE: EDF sidesteps ban over "green and British" dispute

    ASA, EDF & BLIND ; )

  • 06 Nov 2009 3:31 PM

    RE: EDF sidesteps ban over "green and British" dispute

    I looked at ASA's own rules "TRUTHFULNESS 7.1 No marketing communication should mislead, or be likely to mislead, by inaccuracy, ambiguity, exaggeration, omission or otherwise. I think the marketing IS likely to mislead. EDF have also blatantly nicked the marketing idea of Ecotricity who ARE a British renewable energy concern. ASA link http://www.asa.org.uk/asa/codes/cap_code/

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