We at Caburn Hope have noticed that one of the trending hot topics of late is the employee brand. Evidence suggests that the employee brand is becoming a strong sub-brand in its own right, and must therefore be treated with equal passion and creativity as the consumer brand when mounting a marketing campaign. To draw in the best employees, the employee brand must be uber attractive and strong. How important a role does employee marketing and communications play within your organisation, and do you consider staff an easier win than the consumer when trying to achieve brand buy-in?
www.caburnhope.co.uk
