Suggestion related to marketing in recession topic

Hi everyone,

I am student of MBA marketing.My research was on how companies respond in marketing during recession.In this way i was finding the corelation between Marketing budgets and the sales of UK based companies but unfortunately dont find enough data apart from top UK advertisers data.Now i need some ideas and suggestion that will help me to change the focus of the research in a way that i dont need to completely change the whole research as i have only a month left.

 Any help in this regard will be highly appreciated

Thanks

 There's interesting stuff you can ferret around to find about not simply the rise or fall in marketing budgets - but where those marketing budgets are being directed.

There is a shift taking place with different kinds of agencies and different types of marketing winning out. The rise of social media, word of mouth and other direct forms of communications is indicative of this. 

In a recession there is evidence that more accountable forms of marketing become more important. 

 Yeah, thats an interesting path to follow on specially as coca cola and other major companies has started paying advertisment companies on the results of their marketing companign for cocacola...Thanks Gordon