I wish to draw your attention to your article titled 'Sport Media Approaches Rival Publishers To Offload Front', published online on the 30 June, 2009. Said article contains the misleading statement that FRONT "has been hit by readers deserting its fare of scantily clad girls, music and films." I would like to draw to your attention to FRONT's continued steady growth in a rapidly declining 'men's' market. Since Flip Media acquired the title in 2007, installing a new direction and editorial team, FRONT has been able to boast a 36% gain in readership, verifiable by recently released COMAG figures. FRONT as a brand has never been stronger, and we look forward to its next chapter at the forefront of youth culture.
