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HI,
You just can’t miss them, and be really away from them! Look at any
media where there are advertisements of all kinds of brands both product and
services and not forgetting the govt propaganda ones for some social cause some
where.
In my research in the last seven years have convinced me that slogans, tag
lines and catch lines, assist the brands in both re-call., loyalty factors. They
are all associated with the product in a big way, making them productive and
meaningful.
There are slogans which have survived over 100 years! Or even more.
I would appreciate receiving your views on this. If possible with case
studies where SLOGANS have helped the BRAND.
I am convinced. ARE YOU?
Pleased to inform you that my first book is getting released this summer (India) The
title
Is SLOGANS THE LIFE LINE OF BRANDS
with a subtitle buzz words of the bazaar .your views discussions, is
appreciated.
Thanks
Regards
Ravi Shivram
http://slogansmith.blogspot.com
