We have introduced an initiaitve that is to be distributed directly to UK ABC1 consumers. We are restricted as to the distribution options we can entertain due to the budget available and have tried door drops a couple of times but the hit/miss rate is too high and so we are looking at an alterntive distribution channel that works. Any ideas?
High retention, high perceived value direct mail piece? Not knowing more about what you are doing, I'm loathe to suggest anything more, but please feel free to explore our website: www.ikyp.com.
