The future of advertising is ONLINE !

 I agree with so many points here. As mentioned by someone, the internet is another means of reaching consumers with the capacity of serving a whole host of mediums, such as Radio & TV.

 These more traditional mediums will be protected by their 'intrusiveness', the fact that they have lower ad avoidance levels than any other medium will still ensure they get their majority of brand building advertising spend.  So what's inevitable (imo) is that marketers will continue to invest in seo, email marketing etc etc, but will focus more strategically on how they greet, engage and convert this costly traffic. So the future of advertising is online, but it will be the low ad avoidance 'strengths' of TV & Video that will see the boom.

 
Video web content, Video banners, Video Blogs and Video in flash email marketing I believe will be the near future.

 
thanks
 

charlie@1lovemedia.com

www.1lovemedia.com
 

 
 

Quite a direct statement and yes, a pretty damn obvious one at that...

The question is how will brands succeed?

The most interesting thing for me at the moment is how are agencies adhering to this? Here in the Nordics there have been mass lay-offs during the past months in both media / ad agencies. The majority of these lay-offs have been old-school folk with little apprehension of the new landscape... When the economy starts to strengthen and brands/companies start to spend more again, those who were laid off will be replaced by new dynamic thinkers who understand the new landscape...

I still strongly believe we need all the heads involved though - old school advertising & new school. Strategists are a key simply as they put it all together but those in the old landscape, those who were the best at their medium will be strong assets because they like any other people who have lived through years of advertising/media "should" know what works and what doesn't...

The obvious answers like some have written - video, blogs, social media, viral etc... - Yep - obvious but how, when and for what reasons will only be uncovered successfully by great teams - client side and strong inter-agency interaction which many of us agency folk know has always been the downfall of campaigns being successful.

I for one, know that online is the new offline but it takes a great deal more than a brand saying "lets go online - give us Facebook, Blogs etc...." 

I just posted something about the economy here in Finland that looks a little into this from a differnt angle:

http://community.brandrepublic.com/blogs/talesfromthenordics/archive/2009/09/03/is-the-market-going-further-down-or-up.aspx

Stay tuned...

 All true

 Interesting theory

While online advertising through social media can get a huge number of views, the click to conversion and general ROI isn't as high.

Also with Facebook getting in trouble for a bot click scam on their adverts and bloggers demanding ridiculous sums of money for a simple review, the internet needs some stricter control over advertising costs.

The truth of the matter is that you'd still prefer to spend £1000 on a full page advert in a well respected magazine than you would with a similarly well respected website.

O man, I stopped watching TV several years ago, that is when I am in my own room. I am listening to advertises on the radio while I am at work, and of course on the Internet. The online ads could rise more and more, especially with these internet speeds, with the powerful PCs that we have. Then the ads can be as good as the ones on the TV, and maybe not to bother us that much. Now the people are watching TV programs with no ads on, or buying DVDs with the latest movies so they wont be bothered with the annoying long lasting ads. But when we are surfing on the net it is a different story, because we are used on them there on the pages and in the future they can be more useful than the others. You can find a lot of the latest free marketing resources, insights and information on these topics on this new site http://marketinginnovationtoday.com/