Skip To Site Navigation

Blogs

Blotters at the ready? Let's play Adland Bingo

We've both worked in advertising for about 7 years, and as much as we love it, we're also often struck by how certain phrases and ways of thinking that - although they sound like a comic parody of themselves and/or script fodder for Nathan Barley - still get used day in day out. It's funny how even though some agencies are so different, the vernacular is exactly the same.


The more we became aware of this, the more Adland Bingo began to form. Without realising, we've been playing it in our heads for some time. We often find ourselves swallowing a smile or sharing a look of amusement across the table when one of these cliches raises its ugly head.


What's more shocking is when you actually catch yourself saying one of these horrendous phrases or ideas. You become someone you don't recognise. For example the other day Lol actually said '.....so we're on the same page...' I almost vomited.


So it's with tongues in our cheek that we give you 'Adland Bingo' - compiled with love after working in lots of agencies. (It goes without saying that 'Adland' in itself is yet another cliche.)


See how your agency fares, and let us know which - if any - other cliche you would like to see in place of the question mark.


 

All Comments

  June 4, 2009

Is the water that misses you in the shower wasted?

thebasildonbloggerstrikesagain.com

  June 4, 2009

'Low-hanging fruit' definitely deserves its own square...

  June 4, 2009

cut-through

  June 5, 2009

Yes, Andy, 'Cut-through was in there before but we had to replace it with 'front of mind'. it was a tough decision.

Don't know that one "Rat", please can you elaborate?

Just remembered another one we had to leave out - 'retro-fit'. Maybe we'll do a round 2 later in the year... so keep the suggestions coming.

  July 3, 2009

Synergy, Media First, It's not rocket science, We want to own (Saturday, Christmas, Hedghogs etc...)...

  July 7, 2009

I don't know if its my fault for being in America for 12 years but here's a few I hear regularly that aren't up there: Starter for ten (despise that one) Do you have the bandwidth, How do we monetize this, why cant we just build it internally, We're going to need a viral, lets have a lunch meeting, I've got to rush off but could you make sure that before you leave....

  July 8, 2009

God these are all amazing, thanks. Some of these we nearly put in but didn't have room for in the end. So true about the 'owning' thing. The other day we tried to make the Sun 'own Summer.' Not a huge creative leap but goes to illustrate how often the owning thing comes up.

So maybe we'll draw up a round two after all. 'Red Herring' was another one I wanted to put in, or is that just me?  

  July 9, 2009

"red herring" is not just you its everyone who misses "The Big Breakfast" I find myself using it for no real purpose other than to recall a bright red/orange image of a herring from that show years ago...

  August 1, 2009

the new cliche: story telling...

Ge.

To comment on this post you have to be logged in

Search Community

 
 

About this blog

Lolly and Nat's Whipple Squeezer
Random squiggles and observations from a middle (but trying to lay off pasta) weight girl creative team in London.
Contributors

Blogging for:

Lolly and Nat's Whipple Squeezer

Member since: 12 Jun 2008

Last login: 20 Nov 2009

Total Posts: 111

Archives

Popular Tags

Syndication

 
ADVERTISEMENT