Campaign

And for the record can you share your devil-worshipping lines with us simple god-fearing folk?

Here are our ideas.

(Please note: for entertainment purposes only, we have included some of our puntastic headlines too..)

And on the 8th day, God created the San Andreas fault

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And on the 9th day, god created the paedophile

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And on the 795,460,56th day, god created a little boy named Adolf.

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And on the 780,997th day, God created Hurricane Katrina.

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Holy communion.

Spreading coldsores everywhere since 1AD.

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Weapons of mass delusion found

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The holy brible

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How did word of mouth become word of god?

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The Holey Ghost

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If god loves everyone, why is heaven like a glorified members club?

I like the Word of Mouth line, I see this working beyond a line of copy, more as a strategic route - there is a need to get under the skin of religion to question the principles on which it is built.

It's a really interesting brief that also throws up the old morality question for creatives. Is there anything we wouldn't work on?  Would creatives really sell their own grandmothers to the devil?

It's easy for creatives to try and solve a problem because that's what we do. We probably never really ask,   'Should we?'

Doing something that makes people reassess the BNP so that they gain more power for example, is a really interesting and probably an award winning opportunity. But if you cracked it, could you forgive yourself for being partly responsible for having the UK's first BNP Prime Minister?

Although there may well be no all powerful god(s), is it right for us to convince people there isn’t?

Thanks JP. Andrew Cracknell covered a lot of this in his recent article in campaign -www.brandrepublic.com/.../Adlands-moral-maze

Just reading it quickly, I don't think he looked at it from the point of view of the teams, mainly the chief executives.

It's relatively easy to say you won't work on things in principle. But think about it from the point of view of younger teams trying to get ahead, or get hired...  I imagine it's not so easy to turn down work for moral reasons when you've got a student loan debt the size of Belgium - and not when you risk looking like a tree-hugging prima-donna. The longer you've been working, the easier it gets to be selective. I think we all want to ask 'should we', but only some of us have the luxury of answering the question honestly. Anyway, back to our obesity-enhancing KFC brief.

If anyone wants to create their own bus side slogan here's where to do it..

ruletheweb.co.uk/.../bus