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To play the field or to settle down: the pros and cons of freelancing in adland

After leaving a permanent job at TBWA in 2005 I (Nat) went freelance. Lol’s relatively new to it and is enjoying it so far - but I thought I’d compile a personal list revealing the true pros and cons of how I find the freelance lifestyle, and why I've chosen to stick with it so long...

CONS

- When you get one job, you have to organize the next one. You have to constantly be on the lookout for work. It's never ending.

- You feel like the 'New' Person all the time, and that can be draining.

- You have to do a tax return.

- You don't know what to talk about when you bump into strangers in the lifts.

- You don't know how the tea politics works so you go without tea for days.

- You have to keep all your receipts, which can and does lead to a cluttered bedroom

- You have to do a tax return.

- You rarely get to produce anything so you rarely get to steal chocolates from Angel Sound and order nice lunches whilst in edits.

- You don't get sick pay.

- You never know where anything is, such as the all important 'post tray'.

- When your partner's away it's difficult to get work on your own.

- You have to do a tax return.


PROS

- You get paid considerably more.

- You pay lots less tax.

- You get invited to multiple agency summer and Christmas parties.

- You decide when you take holidays. You can take as many as you want AND go for more than 2 weeks.

- You're always on your toes, which keeps things exciting. Every week / month it's a different journey to work, a different office, different people, different briefs.

- You're out of office politics.

- You work lots and lots of brands, in many media. We've worked on everything from digital, to ATL, experiential and everything in between. Freelance definitely broadens your outlook.

- You get to see how agencies all do things so differently.
 
Through my years of freelance I have been offered permanent jobs but at the time I haven't wanted to give up freelancing. Of course if the right permanent thing came along we would commit again once more. It’s very much like relationships – it’s fun being promiscuous and playing the field, but eventually it’s nice to find something more meaningful and monogamous. On the whole, as great as freelancing is, it's quite obvious that you need to be permanent somewhere to get work out and move up in the career ladder.
As a freelancer you kind of move horizontally. Saying that, it can sometimes be years before you see a project through to fruition, even in a permanent role. I've actually been quite lucky and have seen a few things through even in freelance jobs.  

What does everyone else think? Which is better?
 

All Comments

  August 11, 2008

I am a bit biased here but I have to say freelancing. Yes there is more paperwork but you can always pay someone to do the book-keeping and accounts and tax returns for you.  I think it’s as much down to your choice of lifestyle and what’s important to you than what you want to earn. Is it relative freedom in the working week or is it the banter, buzz and fun of the agency? I’ve worked both in an agency and at home freelancing and my answer has been different depending on where I was ‘at’. When I was younger it was the agency buzz definitely, and I could live with the politics. Nowadays it’s different.

As you say, in theory, you can take off on holiday as and when you want so long as long as clients’ work is done and nothing urgent is about to land in your in-tray. But your clients are your new bosses in a way. Build up a stable base and work from home and you won’t feel like the ‘new person’ each week.  Developing good relationships for repeat business is a must and as you get to know each client you can become their partner, by suggesting ways of improving their business, rather than just another supplier.

The hardest part for most freelancers is learning how to run a business, which includes building your client base and juggling the workload. You have to keep touting for business even if you can’t see yourself breathing anytime soon for the amount of work coming in, because at some point that work will dry up. When 3 projects come in at once your time management, subbing and negotiating skills will be as important as your creative talent. And while most freelancers are brimming with creative talent, they now also have to sell and market themselves which puts some outside their comfort zone. www.freelancealliance.co.uk helps by providing a platform to sell your skills, but I would suggest all freelancers get advice from others on how they deal with the different situations that crop up while running your own business. Forums can be a huge comfort for getting and offering support and guidance when you’ve gone solo.

  August 12, 2008

Thanks for that Helen - really interesting.  I don't know if you've come across 26 yet, but apart from being a great resource and network for freelancers, they also have a brilliant forum and messageboard - worth joining if you haven't already.

http://www.26.org.uk/

  August 12, 2008

I hadn't come across that no, I'll take a look now thanks. We've also got a forum at Freelance UK - it's for all creative & media freelancers http://www.freelanceuk.com/

Also do have a look at http://www.freelanceuk.com/find-a-freelancer/ if either of you are looking at other ways of getting freelance work. It hasn't been launched long but everyone likes the concept and there's already a lot of enquiries going through the site.

Happy freelancing!

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Lolly and Nat's Whipple Squeezer
Random squiggles and observations from a middle (but trying to lay off pasta) weight girl creative team in London.
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Member since: 12 Jun 2008

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