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Lolly and Nat's Whipple Squeezer

July 2008 - Posts

Sexism in the Creative Department - introducing our first guest blogger, Jayne Marar

In response to the article in this week's Campaign on creative sexism, we'd like to invite a friend of ours to be our first guest-blogger. She's going to crank this whole sexism debate up a notch.

Guest-blogs are going to be a regular Whipple Squeezing feature - not because we're lazy but because it's nice to vary things a little. So please welcome Senior Creative Jayne Marar, and her thoughts on 'Girl Power' in 2008... 
I’m not one for gender stereotypes, but the older I get, the more I believe men and women are not the same. Different views of the world, based on life experiences means we can empathise with each other, but can’t know what it feels like to be ‘the other’. The last time I looked ( Jan 2008 ) some London creative departments had no women. Those with the most women were out numbered by men by five to one. And this does seem to be more typical of London than anywhere else in the world.
Today there are more ‘younger’ female creatives, but there is a gaping absence of mid level creative heads. Why?

Creating campaigns that have the potential to change the way people think and being able to write, shoot and film stuff is a really great job. Advertising is a very competitive industry, (especially in the current climate) with agencies pitching against each other for business. This often means working late and weekends, to get it all done and maintain standards. Without a VERY supportive partner or super–nanny, it must be hard for women (who aren’t already very established) to get back to work, after they’ve had time off, to have kids. Nearly as hard as giving birth in the first place, not that I’d know as I’ve never given birth, which brings me to my next point.

Not all women want to have kids, some people find this hard to believe, so may be hesitant about putting women ‘of a certain age’ in the driving seat. Also, people can assume you’re programmed to know all about babies, shoes, make up, hair or cleaning products and the way you dress seems to be more of an issue than it is for male creatives.

You’re more visible purely because you are a woman. So if you do well it’s easier to get noticed and if you don’t it’s just as easy! Some women tread on others to attain their goals, just like some men. Sexism, racism, ageism, opportunism, cronyism and homophobia are SADLY part of life. Male British creative’s may feel discriminated against by the increasing desire for someone ‘a bit different/foreign’.

Don’t get me wrong, I’m half Arab myself, born in
Iraq and used to getting frisked in airports. Some fifty year olds have much livelier, creative, minds than some twenty year olds. No wrinkles and wearing the right brand of jeans doesn’t mean you are creative. In fact dressing for the approval of others is anything but original.

Being female doesn’t mean you want to get married, have kids and are an expert in fashion or household products. Yes, I believe men and women see things differently but women drive cars and men wash their hair, some even like to wear make up. White British men can be very interesting and a lot of foreigners find them ‘a bit different’. It’s what’s between your ears and the work you produce that counts.


Jayne Marar is a Senior Creative at EuroRSCG London.

Posted Jul 30 2008, 12:37 PM by Lolly and Nat with no comments

Cannes Big Brother

During our time in Cannes doing the Young Lions Competition, we had an MTV film crew following us around, recording our EVERY move. Well, here is the result. A six minute film documenting our whole experience, including our thoughts on Cannes (some of them coherent), shiny-headed pre brief interviews, the very hectic shoot day, last minute technological freak-outs, and the final film. Phew.

http://www.youtube.com/watch?v=2CkQlDirauk

Back from the 80’s: a potato based miscellany of nostalgic crisp packet designs

 

 

No my hoarding isn’t that bad really. These were actually dutifully collected and bound in an album for my Brownie Guide Collectors Badge, 1987. But, rediscovering them the other day in my dad's attic, we found they make for an amazing trip down design memory lane.

 

Our personal favourite is this Walkers French Fries pack, complete with free AGFA C90 Audio tape. I mean, can you imagine a time when getting a crap blank tape free with your lunchbox was exciting?

 

 

Ashamedly, there are about thirty three others in the collection. See the whole collection here (sorry, there is no direct link to them but you just click on the crisps icon and away you go).

 

Meet "Reg", the nicotine-patch addicted electric heater

This is Reginald. One of our most successful steals of the last year. Actually, truth be told no one wanted him so we felt compelled to give him the care he needed. He was often sickly and catching colds, always spouting hot and cold air, poor Reg - kind of the runt of the litter of magic heaters. He had a nicorette patch but it's fallen off - hence he is smoking again. 


(See previous post for more on our lever-arched kleptomania. We are in control of it now, thankfully)  

Posted Jul 16 2008, 01:46 PM by Lolly and Nat with no comments

Pushing the envelope, the jiffy bag and the file dividers

One of the main things Lol and I have in common is our insatiable desire to steal things. Not big things, just little, pointless things that no one will miss. We both get incredibly excited about discovering where the stationery cupboard is at each new freelance job. When we get in there it's like being let loose in an adult sweet shop. All of a sudden I start taking things I have absolutely no use for, such as enormous envelopes, sexy lever arch files or those thin plastic sleeves.

We once did a freelance job where they keep the stationery cupboard under lock and key. You have to find a special man with a special key. Knowing I wasn't allowed in there just made me want it even more. So I pretended I needed to get some layout pads when I really didn't, so we were allowed in for a whole 5 minutes. The stationery monitor watched us the whole time. I kept saying things like, whilst holding 3 staplers, 'oh yes, these will be useful'.

What is it about stationery? I love HAVING files, even though I don't use them or have ANY need for them. It's just nice knowing they're there. I suppose it's like having a car that can go up to 150 miles an hour even when you know you won't actually go that fast.  Unless of course you're driving the get-away car from a Ryman's robbery.
 
My fascination for stationery probably begun when I was about 15. I was turned down for a job in WHSmiths. Why? I was the ultimate stationery fan. I knew all about it. I used to look forward to the thrice annual trip to get a new pencil case before term started. It was always a big decision. You had to get a cool one. Do you remeber the fad for furry pencil cases and the long ones with maths printed on one side?
 
Anyway, I pose the question to you all. What is the best thing you have ever stolen from an agency? Lol's list of theiving achievments include..
 
Portable Heater (more on "Reginald" later)
Back rest
Foot rest
Speakers
 
My greatest achievment was an entire collection of marker pens. I had EVERY pantone. They were the really special ones with 3 pens in one.
I gave them to people as Christmas presents when I was on placement. (I was broke okay)

Anyway, now that we have fessed up, we hope that the stationery monitors will find it in our hearts to forgive us. We are sorry, we will try to keep our kleptomania (or is it OCD?) under control from now on.
 

What’s in a name? Snozzcumber Vs. Whipple Squeezer

Well hello. Here we are in our post-cannes, post young-lions after life blog. We’ve grown out of our ‘Young’ prefix and we’re now officially Old – heck, I’m almost 28, this is deeply depressing. Perhaps what’s more depressing is that I just said Heck.

Anyway, after a small facebook poll, we have settled on Whipple Squeezer rather than the nostalgic Snozzcumber for our Post-Cannes-cyber-geek-blog identity. If you massively disagree with this verdict then please write in to the usual address.

Moving forward, (on a go-forward basis), we’ll be using this space to talk about all sorts of advertising and non-advertising related random thoughts that no longer have to be about Cannes or La Vie en Rosé. From stationery fetishes to nostalgic crisp packets from 1987 (whispa, eat your heart out), we’ll be rambling about a whole mix of stuff. Some of it will relate in a non-tenuous way, to advertising, and to the on-going crusade against Mr Whipple. We hope none of it will seem like self-indulgent twoddle. But it is a blog, so we’ll just have to see. L & N x

Toto, we’re not in Cannes anymore: musings on the creative Ménage à trois, and the Cannes-after-party-after party



It’s official. No more can we look at the world through rosé-tinted glasses. The sun is hiding under a big grey cloud, there’s no beach at the bottom of the road, and we’re deep in thought about toilet products.

Saying that, the freelance world is treating us well, and this week we clicked our ruby slippers* together again, heading to the ‘I can’t believe its not Gutter’ party at the Shaston Arms to bid a final farewell to Cannes.

Two things happened of note:

1) We learned that Ganton Street and La Croisette are entirely incongruous. Standing there, pressed together like sardines in the cold, drinking dodgy pear cider, any sort of reminiscing about being in Cannes pool parties in the hills just felt wrong and weird.

2) I (Lolly) finally came face to face with The Ex. I’d been a strange mixture of excited and terrified about meeting Nat’s old creative partner. I mean, they’d been together seven years, and made some beautiful work together. What would she be like, I kept thinking. What would she think of me? Would they still have feelings for each other? Would there be jealousy in the air, or would we all just get along fabulously?

Fortunately, it was the latter, and all my neuroses were just the stuff of a bad romantic novel. It’s a funny area though; the parallel between creative partnerships and romantic ones. The way sometimes you find yourself having An Idea with another art director/writer… or the way sometimes there’s a spark between you and someone else while your partner is away. I can’t help but wonder (she says in Carrie-speak), how many creatives sometimes feel tempted to stray from their partners?

I mean, it’s a big ask to stay faithful your whole working lives, ‘til retirement do you apart’. You meet in college when you’re young, free and single, and you commit to each other for your whole working life... is that kind of monogamy hard? Do you get 'stale', or is that what makes the best teams, when they're that solid? We’d like to know, has anyone ever had an affair (or a one-night stand) with another creative?

If so, did you ever fess up to your partner afterwards? Worse, did your partner walk in on you in the middle of an inspirational frenzy, marker pens and paper strewn everywhere... and the tell-tale stains of marker pen scrawls all over your hands? If so, what did you say in your defense? ‘It just happened…we just got talking… it was an interesting strategy and one thing lead to another…’

Thankfully Nat, The Ex and I all got on like a house on fire, and there was no danger of infidelity. In fact, there was more chance of a ménage à trois breaking out… Does that ever happen? It probably does, but no doubt it ends in tears, with one person getting jealous. Although I know Matt, Steve and Paul have a nice cozy threesome at Archibald ingall stretton.

Any other threesomes? Having been a single creative until now (bar a few casual flings), I find all this stuff really amusing. And The Ex and I did had an eerie amount in common. Nat definitely has a ‘type’ she goes for: short, indecisive, over-excitable, and punctually challenged... Anyway, while all this was going on, it had begun to rain and the Not Gutter party staggered to an unceremonious close.

All that remained was a boozy congregation of ad-folk, huddled together in a pissing down darkened alley; the detritus of the after party of the Cannes after-party. Having misplaced Nat by this point, I was about to go in search of another after-party, when my new director friend with a heavily tattooed arm informed me that all that was on offer was a rather lame sounding booze-up in an office block in Denmark St, fuelled by bottles from a nearby offie. Mmmm. You can have too many after-parties I think. So I went off for a drink with The Ex instead.

*Nat’s beautiful ruby high-heeled slippers were tragically scratched after sexy Olga and Bella threw them across the street so many times in the shoot for our viral in Cannes. In fact we’ve attached a picture of our swap-stars here. Hopefully. (colin?) Olga is the Russian blonde; Bella the Italian brunette. Thanks again ladies.

 
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Lolly and Nat's Whipple Squeezer
Random squiggles and observations from a middle (but trying to lay off pasta) weight girl creative team in London.
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