Even with the perceived turnaround in the global economy, we are all aware that the global recession has caused, and continues to cause, seismic shifts in the advertising and marketing industry, precipitating the need for rapid change. One area being...
India is one of the most important economies in the world. This was true during the boom times, and is even more so now, with the rest of the World mired in the worst recession since 1930. The growth rates that India has experienced in the first half...
The advertising and marketing world is finally starting to get its head around Web 2.0. Apart from a small number of agencies and clients, who embraced change swiftly, and nimbly re-formulated their organisational structures and internal processes, the...
One of the great things about redundancy is that it forces you to open your eyes and see more of the world around you. New opportunities present themselves, and silver linings float in on apparently grey storm clouds. The opportunity that I now find myself...
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