Word on the street - All Comments

re: Sky's hot new marketing weapon

James Aven — Wed, 03 Jun 2009 17:46:59 GMT

I just got a copy of <a href="www.epostmailer.com/"> http://ePostMailer.com </a> and I would recommend to anyone who needs to send out an opt-in email mailshot. Its the best free desktop based email marketing software I have used so far.

re: Sky's hot new marketing weapon

Danny Russell — Tue, 02 Jun 2009 14:54:54 GMT

Noelle - how much more direct can direct be!? I could have sent it just to yourself so you didn't get that deflating "mass-address email" feel but time was tight.....as its a limited offer....so you going to buy.....!??

re: Steve Harrison's back - and DM life just got more interesting

Matt Busby Andrews — Mon, 01 Jun 2009 01:06:23 GMT

I know one superb trick Steve had for running creative departments: he always paid freelancers very very promptly. The invoice was taken weekly, and it was paid within hours. The fact that Steve actually took an interest in long copy also inspired people to take pride in their work.

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mike colle Blog » Caguin elevated at Colle + McVoy — Mon, 25 May 2009 13:49:26 GMT

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re: David Cameron is right. MPs’ direct mail and door-drops are awful

CF — Fri, 22 May 2009 16:14:50 GMT

For a prime example of the 'awful political door drops' genre, there's always the BNP leaflet that I got through my door the other day (Chris - you post on the posties delivering these (or not) is also excellent).

Aside from the fact that these are obviously hateful little bits of paper, I have seen misspelled pizza leaflets and takeaway fliers very obviously written by non-English speakers that had better production values and more persuasive copy. Even if the poor posties could bring themselves to deliver these pieces of tripe then I doubt that they could convince even a wavering national front member of their merits.

re: David Cameron is right. MPs’ direct mail and door-drops are awful

CHRIS BARRACLOUGH — Wed, 20 May 2009 16:30:45 GMT

Cameron is not right. MPs have a duty to communicate with constituents. If they are doing it badly (and some do it well), let's help them improve. That's not a reason for cutting the allowance.

Of course, that would mean only rich MPs would have the funds for communications. Which is what Cameron wants.

David Cameron is right. MPs' direct mail and door-drops are awful … | thedirectmailsecrets

Wed, 20 May 2009 11:44:44 GMT

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re: David Cameron is right. MPs’ direct mail and door-drops are awful

Chris Roxburgh — Tue, 19 May 2009 13:41:59 GMT

The key paragraphs in Noelle's excellent article are:

"The use of leaflets, inserts, door-drops by MPs wouldn't be such an easy target if they were properly used."

"It's a shame, because leaflets - handed out or door-dropped - are a potent political marketing tool."

As a door drop company we have our own feelings on Mr Cameron's comments which we have blogged at: http://cli.gs/m4gR8N

re: BSkyB, like most clients, is still more obsessed with acquisition than retention

Lloyd James — Thu, 30 Apr 2009 16:29:48 GMT

A big part of effectively prospecting for new business is to sign up the right kinds of customers. Clearly BSkyB is not doing enough of this.

If you keep stealing the most promiscuous customers from your competitors, chances are a lot of them are not going to be loyal but will just be looking for the bargain of the moment – especially in the current economic climate. What BSkyB really need to be doing is prospecting more effectively and using the right data and analysis, so that they are getting customers that make them some money and will stick around for the “customer experience”.

There seem to be a lot of people in the industry who have jumped on the retain-at-all-costs bandwagon, urging companies to put aside much of their new business efforts to focus on their existing customers.

Figures from a new survey we have done show that that a slim majority of companies are sticking to that strategy – but not the very big players, which doesn’t bode well for smaller firms.

Certainly customer retention cannot be ignored, but neither can customer acquisition – companies ignore prospecting at their peril in these very competitive times. And if you take the right approach to prospecting, the task of retaining becomes all the easier.

re: Why Honda, Citroen, Kia can't blame the Government for its modest handout

Paul Seabrook — Fri, 24 Apr 2009 15:43:12 GMT

It's a clever move by the Government to "give away" £1,000 as it should be self funding. If for example the average price of a new car that's likely to be bought via this incentive is £10,000, that generates about £1,200 in extra VAT revenue....

re: Why Honda, Citroen, Kia can't blame the Government for its modest handout

Andrew Terry — Thu, 23 Apr 2009 13:18:33 GMT

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re: For DM agencies with the Ford, Peugeot, Nissan and Vauxhall accounts - good news at last

CHRIS BARRACLOUGH — Fri, 17 Apr 2009 11:44:09 GMT

A few years ago Craik Jones would have been unfolding another roll of onion skin paper for a Land Rover "Scrappage" pack (no doubt pronounced like 'dressage'). Today, I look forward to Volkswagen 'tweeting' me about my old Golf or Volvo poking my wife about her V50. How things have changed.

re: Martin Sorrell v Rupert Murdoch: now it's personal

David Pearce — Thu, 16 Apr 2009 14:36:44 GMT

Martin Sorrell’s got a massive ego and so has Rupert Murdoch. But which is better? There's only one way to find out...FIGHT

re: Martin Sorrell v Rupert Murdoch: now it's personal

CHRIS BARRACLOUGH — Thu, 16 Apr 2009 12:52:42 GMT

Sir Martin is folding Enfatico, the agency set up to service DELL, into Y&R after just 16 months. Anyone who truly understands the agency world knows one client shops rarely last. Who'd want to work there?