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At last. Some common sense about the so-called enfant terribles of behavioural targeting, Phorm, and from the mouth of a client to give it added credibility. John Lewis Direct's head of web selling told an Institute of Direct Marketing event last...

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Word on the street
Noelle McElhatton's observations on the DM and digital sectors
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Noelle McElhatton

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Member since: 03 Feb 2009

Last login: 20 Nov 2009

Total Posts: 6

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