What a let down.
First the hullabaloo earlier this week about Cash4Gold promising to
become 'the UK's biggest direct response advertiser'.
Typical bravado from a Florida-based gold trader that managed to pony up enough cash to buy 30 seconds of famously expensive Super Bowl airtime earlier this year.
The Super Bowl ads with MC Hammer and Ed McMahon had some central creative conceit too - using famously impoverished celebrities who might need to cash in their valuables.
But Cash4Gold's debut UK ad is truly woeful - a dinosaur of a direct response TV ad. Looks like it was made in-house, but it was in fact created by Euro RSCG.
You don't think it's Cash4Gold's idea of UK-style irony, do you?
Still I cheered up when I saw a spoof Cash4Gold ad. Watch it. It's funny.
