http://community.brandrepublic.com/blogs/tiafisher/archive/2009/06/30/roi-in-social-media-where-are-we-at.aspxThe ROI within social media has long been a bone of contention, and seems likely to become ever more so, with the equally lightning spread of both social media use and savage budget cuts. In a tightening economy, businesses have to make sure that theyenCommunityServer 2007 SP2 (Debug Build: 20611.960)http://community.brandrepublic.com/blogs/tiafisher/archive/2009/06/30/roi-in-social-media-where-are-we-at.aspx#47876Tue, 30 Jun 2009 17:24:15 GMT0f8ed6bf-041d-4f2c-bb76-9560b958a575:47876Martin Thomas<p>The biggest challenge is reframing the expectations of clients used to dealing in millions of eyeballs, ratings etc. &nbsp;To a brand manager who has grown up with a mass advertising model - in which audiences are measured in the tens of millions and cost per thousands are measured in pence - even the most successful social media programmes feel small scale and expensive. www.crowdsurfing.net</p> <img src="http://community.brandrepublic.com/aggbug.aspx?PostID=47876" width="1" height="1">http://community.brandrepublic.com/blogs/tiafisher/archive/2009/06/30/roi-in-social-media-where-are-we-at.aspx#47837Tue, 30 Jun 2009 11:30:36 GMT0f8ed6bf-041d-4f2c-bb76-9560b958a575:47837Twitted by Agotthelf<p>Pingback from &nbsp;Twitted by Agotthelf</p> <img src="http://community.brandrepublic.com/aggbug.aspx?PostID=47837" width="1" height="1">