http://community.brandrepublic.com/blogs/three_minute_happiness/archive/2009/02/25/club-tropicana-drinks-are-free-but-how-about-redesigns.aspxNo wonder our industry is in such a funk. A while back I stumbled upon the redesign of Tropicana in a store over here. I thought it looked cheap and nasty and so did a few other people after I posted a comment about it on my tumblr . After barely a fewenCommunityServer 2007 SP2 (Debug Build: 20611.960)http://community.brandrepublic.com/blogs/three_minute_happiness/archive/2009/02/25/club-tropicana-drinks-are-free-but-how-about-redesigns.aspx#38907Mon, 02 Mar 2009 19:54:27 GMT0f8ed6bf-041d-4f2c-bb76-9560b958a575:38907SEAN RUTTLEDGE<p>Exactly, if it aint broke don't fix it</p> <p>Have you tried a chicken &amp; mushroom pot noodle lately ? they MURDERED it !</p> <p><a rel="nofollow" target="_new" href="http://www.facebook.com/group.php?gid=31638177466">www.facebook.com/group.php</a></p> <img src="http://community.brandrepublic.com/aggbug.aspx?PostID=38907" width="1" height="1">http://community.brandrepublic.com/blogs/three_minute_happiness/archive/2009/02/25/club-tropicana-drinks-are-free-but-how-about-redesigns.aspx#38604Wed, 25 Feb 2009 21:28:51 GMT0f8ed6bf-041d-4f2c-bb76-9560b958a575:38604Rory Sutherland<p>What was odd to me was that, by European standards, I generally find most American packaging design remarkably crass and dated - but one of the few Yank brands that I thought always did packaging well was Tropicana.</p> <p>Of all the candidates for a reworking of their packaging in N America, this wasn't one.</p> <img src="http://community.brandrepublic.com/aggbug.aspx?PostID=38604" width="1" height="1">