It's about that time, not quite squeaky bum time, because lets face it awards are not as important as football but all the votes for the big awards shows, bar Cannes, will be in. If you were a betting man you could do worse than check out Michael Lebowitz's top 5 campaigns of the year that he picked out for Forbes magazine.
I judged the Art Directors Club with Michael this year, he was chairman of the One Show and I'm pretty sure headed up Viral at D&AD so there is nothing out there he wouldn't have seen. One piece of work that I hadn't seen on his list was a great banner for Axion a belgian bank. The concept is wonderfully simple, stick a band in a banner. Use the space restriction to your advantage. I really like this. I am on record as saying that banners are dead as a creative medium. This is the only banner campaign I have seen in a year or so that I wish I had done. Maybe there is life in the old dog yet?
What makes it all the more galling is that Flo and I had this idea a few years ago. It was kind of different, it was a mini band that lived in an app that sang the news and stuff like that - but close enough for us to know that we can never resurrect it. Another one bites the dust! And another example of the fact that it's easy to have ideas - what's hard is making them happen. Congratulations to the agency in Belgium for doing just that, I'm sure they will be on a podium near you soon.
Hi James,
thanks for your article about the campaign Boondoggle developed for action.
If there are readers that would like more information about the campaign, please direct them to:
bornoncloud9.be/.../index.html
The current link is the axion website, but given the fact that the campaign has ended, there 's not much information available there.
Thanks
the Boondoggle crew
Hi there's a typo in the previous post. The brand is 'Axion'.
James Cooper
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