On the way to work I rode by the apple store just to see what was going on. There is this story about Alex Bogusky primarily judging a creative idea's merit by it's ability to create press (told lots of places but most recently in Nick and Toby's very fine Digital Essay). But seeing as most newspapers will print any old *** these days how can one judge what's a success.
One way could be whether the cops deem it worthy enough to get involved.
I hung around for a bit, seems like the cops really shouldn't have bothered though. The queues did stretch round the block up to Houston but I think that was more to do with the fact that they were only letting one person in every 5 mintues. This is either because it takes them too long to process an order or they just want the queue to be there all day for PR.
When you think about the commotion of last year and Anomaly's Gold Effie on the back of the launch it just goes to show some things remain the same in this business: The Power of Being First.
Nice pic. I visited the New York Apple store last week and they told me they had deliberately stopped stocking the iPhone in order to build up demand for the new 3G phone some time ago which was a bit annoying as I had planned to buy one and was leaving the country before the new one went on sale. Good to see the sun is still shining out there unlike the grey, rainy view out of my office window.
I love the BBC story about some student paying £50 for a place in the Regent St queue. Not exactly money well spent in my notebook.
I *can* see why some people queue up. It's probably quite a fun thing to do. it's free (unless, like Gordon says your stupid enough to pay for a spot) but more importantly it's unique. In a world where everything pretty standard why not spend the night outside the apple store with a load of loons - better than staying in watching TV?
And yeah, it's sunny. Which helps :)
James Cooper
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Member since: 03 Jun 2008
Last login: 17 Nov 2009
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