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Three Minute Happiness

I love it when a plan comes together 

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At the end of last year I was involved in a piece of work for Sony Vaio that I really thought could be something quite special. The idea was to get John Malkovich to write the first scene to a movie and then ask people all around the world to write the next scenes. Then we would try to make a movie out of it. Well, it's finally here and I love it.

The site did well last year, getting the no.2 slot in Campaign's digital work of the year but I think now that the film is finished it's really something. There are so many reasons why things like this just don't happen, agents, timing, languages, clients - you name it the odds are stacked against work like this.

Take a look at the film it's an exclusive on Daily Motion for a few days. It's charming, funny, slightly bonkers - just like Malkovich himself. Which is perfect. The film was directed by Laurie J Proud through Sherbert productions.

Published May 20 2008, 08:07 PM by James Cooper

Comments

by James Cooke
May 21, 2008 4:27 PM
 
Hi James, That's very artistic, strange, and well executed! Congratulations, it's great to get something like this done, and to have gotten a high-profile celeb on board and through to completion is also to be admired. Having said that...I don't understand it, but is that the point?! My main question though, is how did you sell this to Sony? And what did they think they were going to get out of it? Association PR-wise with John Malkovitch? A reputation for carefree indulgence / investment in the arts / funky brand? Also, whatever Sony thinks, what do you think they'll get out of this? Thanks, James
 
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