Uniqlock won best in show which I don't think anyone can argue about. It seems to be this year's Nike + in that it's an all encompassing huge idea that has it's epicenter online. I said it last year and I'll say it again - this is the future. So far that means two clients that get it. Better than none!
For some reason I ended up sitting next to the President of the whole One Show. The Mrs was on the jury and so presenting and on the posh table, so I was with her - power dining - but after that caught up with some familiar faces from the crowd.
The Lean Mean boys were in full effect having picked up four (Virgin / Emirates) banner pencils, Glue got a couple (Mini / Marines) and Dare won a silver for their / our (I'm still not sure what the protocol is if you have worked on a project but are not at the agency anymore - do you say 'our'?) Bravia site, along with the Webby it won last week. So pretty good showing by the London crew.
It's funny how 'London' is really it's own country when it comes to business. With all due respect there aren't any pencil winning campaigns coming out of Saffron Walden which is different to somewhere like the States, obviously, but also Spain and even Sweden where the creative pockets seems to be more evenly distributed . With mobile working do we think that will change? Hope so.
The keener among you will note that I said a few weeks ago that banners are dead yet here I am gassing on about award winning banner work. I think that's more to do with the categories in the One Show. There are about 6 different sections just for banners whereas D&AD was just an 'online advertising' section. So we'll see whether that changes. Awards shows are businesses so as long as people are prepared to pay to enter banners then I'm sure awards will be given out but I still fundamentally believer the banner has had it's 486 pixels in the sun. They are going to go the way of the Mexican Wrestlers who took on a huge all mighty man beast of a sumo wrestler at the end of the show - and got their asses kicked.
James Cooper
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Member since: 03 Jun 2008
Last login: 17 Nov 2009
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