There was some English representation in the list. El Presidente himself, Simon from Poke, is in there. Great photo. Jonathan Ive, is also there, along with Radiohead (eh? - one poxy little PR stunt that didn't really work and suddenly they are god's gift?). But the only person from a UK traditional agency is, of course, Juan from Fallon.
This will no doubt cause another 200 Juan bashing comments over at Scamp's blog but that's the way it is. No other person, or team, has done anything consistently good over the last few years in that particular sphere. Where the UK continues to do well in design, digital, music, the dominance in advertising is dead.
Why is this? Well, the answer is actually also on Scamp's blog: If the people on there who spend so much time slagging off other people and bitching about budgets and anything they can think of actually spent their time reacting positively to the changes in the industry and coming up with some interesting work the UK adscene might actually get somewhere.
James Cooper
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Member since: 03 Jun 2008
Last login: 17 Nov 2009
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