Blogging is great. Bloggers are great. The Internet is great. The ability to find information and interesting things has changed forever. This is good. It generally means brands and people have to be more honest. However, I left the PSFK conference yesterday a *little* (sorry Piers - everything else is supercool!) disappointed because I felt like I knew all the stuff everyone talked about. Now, please don't take this the wrong way. I am not saying I am a know-it-all or that the speakers were uninteresting - far from it. There are far more intelligent people than me, brain surgeons, accountants, footballers (that's an interesting sideline - who do you suppose is, or was, the most intelligent footballer?) who would have got loads out of the conference and some great speakers. It just so happens that I am in this industry and move in the same (digital and in some cases physical) circles as many of the speakers.
This is no way makes me special, it's my job. But even if it wasn't my job it would be very easy to follow these same people through their blogs. Anyone can do that and so anyone could in theory know what I know and know what they know - to an extent.
Blogging has become such a ideas fest and public knowledge fest and the field of people practicing the sort of things the ad industry wants to hear at conferences has become quite narrow and easily navigable.
So in the space of 2-3 days everyone (in my gang anyway) has been to Muxtape, had a little squiz at Spotify and played with Twit Pic.
It just seems to me that the internet means there are fewer surprises these days. Which is a shame because creative people thrive on surprises and finding the things that are different.
I think I might switch off the internet for a bit, give bob a break.
James Cooper
Blogging for:
Member since: 03 Jun 2008
Last login: 17 Nov 2009
Total Posts: 210
