I was on the subway and saw a big poster for a John Legend promotion with Target stores. Right in the middle of it is a jack into which you can plug your headphones and listen to his new album.
I've lost count of the number of times I've presented this idea to SonyEricsson, Vodafone, ITV over the last few year. I can actually see about ten different scamps in my head. But here's the thing. I stopped took a photo of this promotion but did I plug my headphones in, did I f**k. Perhaps it was the location, pretty damp subway passage so both dirty and right in the middle of my way home, perhaps it was the music, or perhaps it's just not that good an idea when it comes to the practicalities.
Headphones are pretty personal. Even though there is rationally there is no difference putting your jack in a hole in the subway than anywhere else it all just feels a bit euuuuccchh.
So then you get onto the old 'bluetooth' transmission idea. Much cleaner, can go to multiple people at one time etc etc. I think I have the same amount of bluetooth listening post scamps buried somewhere too.
But part of me - the real part - just thinks would anyone ever do this? I'd love to see the stats. I guess it could just be a pereception thing. It's still a poster it still 'works' in that way and both Target and John Legend look a bit more with it. I dunno.
If anyone is coming over to New York soon please come and slap me I think I a becoming a client. :)
James Cooper
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Member since: 03 Jun 2008
Last login: 17 Nov 2009
Total Posts: 210
