A couple of things I noticed. The ads ARE a big deal. A really big deal. Ok, I watched it with a load of media whores whose job it is to slag off rubbish TV ads but this lovely spot from Miller does a good job of showing how the man on the street - supposedly - talks about them too. This could be a good thing or a bad thing.
I was watching on Fox. To watch the ads instead of pushing a url for fox sports every other five minutes they used a myspace link. Fox is owned by Murdoch and Murdoch owns MySpace. I wondered if that was a little bit deseperate to get traffic to an ailing site? Cos Fox doesn't need the hits, Myspace does. Maybe.
One interesing thing I saw that may have passed you by is that some dude used twitter to assess the buzz the ads were making as they got aired. He only got about 3k responses but you can see how twitter could possibly be used in the future for research.
Also yesterday was Super Tuesday. Loads more people vote over here than back home. They take it quite seriously. Makes a change. More on that next time.
James Cooper
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Member since: 03 Jun 2008
Last login: 17 Nov 2009
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