In this fragmented world that we now seem to operate in everyone is desperately trying to find new ways of selling products to an increasingly suspicious audience. So perhaps product placement in movies is the way forward. David Lynch has some very wise words on the matter. Click here to see short clip.
Whist we are talking about movies. I have been to see two films recently; American Gangster and The Darjeeling Limited, both very good in their own ways. One thing I noticed was in the ads and trailers beforehand I could not tell the difference between an ad for a computer game and a trailer for a movie. Games have been the new movies for years now but it's interesting that the format of advertising a film - ie introduce some characters, hint at a plot and show some exciting bits still carries huge cache.
Will that change soon? Is there a more interesting way to advertise games? And what can we do to persuade david Lynch to make a game - imagine how dark that would be!
James Cooper
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Last login: 17 Nov 2009
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